Overview
Power sports vehicles generally have high powered engines and these vehicles are majorly used for recreational and utility purposes. Power sports market is broadly segregated into four major types, having their sub categories as well. Power sports vehicles are classified into off-road vehicles, snowmobiles, personal water crafts and motorcycles. The market is concentrated in developed regions like North America and Europe.
Power sports market consists of vehicles which are largely used for leisure and lavish lifestyle. Since, North America has largest number of high net worth individuals, it therefore accounts for the largest market for power sports. However, the use of power sports vehicles at present is not limited to recreational activities, but it is also being put to use in various construction and military based activities.
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Major Players
Polaris Industries Inc..
Arctic Cat
Honda Motor Co., Ltd.
Kawasaki
Power Sports Major Outlook
The power sports market is driven by strong economic growth, optimistic business outlook, increased motorcycles registration and growing power boats market in particular. The key trends of the market, at present, include technological advancements, high use of continuous variable transmission, and increased promotional activities. However, growth of the market remains hindered by high maintenance costs, and uncertain political conditions.
Power Sports – Competitive Analysis
Key players are making innovative developments in Power Sports. The same will help in improving the market performance. Heavy investments are made by major players in the R&D sector
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