The Global Pregnancy Pillow Market is segmented on the basis of type or shape of pillows, and materials. Based on the type or shape of the pillow, the market has been segmented as C shaped, J shaped, U shaped and others, other types comprises of low selling types such as wedge and full length etc. Based on materials, the market has been segmented into hypoallergenic fillings, memory foam, organic fillings and others. Further on the basis of end users, the market has been segmented as hospitals, maternity homes or clinics, household and others.
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Pregnancy Pillows or Maternity Pillows are basically highly specialized pillows designed to offer comfort to pregnant women accommodating their changing body in the later stages of pregnancy where expecting mothers have to face difficulty while sleeping and sitting coupled with the discomforts of sleeping or sitting position. Maternal sleep position and stillbirth risk. Various studies verifying the benefits of Pregnancy Pillows have proved that the risk of stillbirth is incurred due to discomforts in sleeping/ sitting positions. Pregnancy Pillows are helping a great deal to minimize the stillbirth risk. The outcome of these researches also defined the association sleeping on the back instead on either of the sides and increased risk of late stillbirth by double fold., suggesting that over 3% of stillbirths occur in later stage i.e. after 28 weeks of pregnancy. Sleeping on the back during pregnancy leads to putting more pressure on the blood vessels that supply oxygen to the baby residing in the womb and causing inadequate oxygen supply along with the general breathing problems to the would be mothers.
Regional Analysis
US accounts for the maximum market share of the global pregnancy pillow market and the market is expected to increase continuously in coming years. This can be attributed to increasing pool of aware females along with need for proper sleep during pregnancy. Advancing technologies within the pregnancy pillow or pregnancy solutions available is also driving the market and will see strategic growth over the next five years. Asia pacific with the upcoming developments in healthcare, increasing awareness and rising per capita income is expected to be the fastest growing region of the global pregnancy pillow market.
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Competitive Analysis
Although the Pregnancy Pillow market is still in its embryonic stage, it is already moderately competitive. The market demonstrates a pretty growth prospect which is expected to attract new entrant to the market which in turn will introduce the market with fierce competition. Key players profiled in the report are Leachco (US), My Best Friend (US), Pharmedoc (US), Naomi Homes (US), Boppy (US), Today’s Moms (US), etc.
Table Of Contents
1 Introduction
1.1 Definition
1.2 Scope Of Study
1.2.1 Research Objective
1.2.2 Assumptions & Limitations
1.2.2.1 Assumptions
1.2.2.2 Limitations
1.3 Market Structure:
2 Research Methodology
2.1 Research Process:
2.2 Primary Research
2.3 Secondary Research:
3 Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Macroeconomic Indicators
4 Market Factor Analysis
4.1 Porters Five Forces Model
4.2 Bargaining Power Of Suppliers
4.3 Bargaining Power Of Buyers
4.4 Threat Of New Entrants
4.5 Threat Of Substitutes
4.6 Intensity Of Rivalry
5 Global Pregnancy Pillow Market, By Type
5.1 U Shaped
5.2 C Shaped
5.3 J Shaped
5.4 Others
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