Protein Powder Market:
Executive Summary
Protein is a crucial macronutrient for human beings, as it helps with several essential activities. The creation of hormones and enzymes, repairing tissues, and building muscles are some of the core functions supported by this nutrient. One way consumers get this macronutrient is through the consumption of protein powder. Made from plant or animal sources, it is a concentrated form of protein. Three common forms of protein powder are as follows – protein concentrates, protein isolates, and protein hydrolysates. Protein concentrates contain around 60 – 80% protein, while the remaining are carbs and fat.
In the case of protein isolates which contain 90 – 95% protein, the manufacturer adds an extra filtering process, to remove carbs and fat from this product. For the production of protein hydrolysates, it requires additional heating with enzymes or acid. The result is the creation of hydrolysates, as the bonds existing between amino acids break down. In this form, the human body can absorb it quickly. Certain manufacturers fortify their protein powder products, by adding minerals and vitamins. These goods are popular among people and athletes who lift weights, as it increases fat loss and muscle gain.
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Protein powder helps in weight management, as people feel full for extended durations. As a result, it brings down the size of the portions and snacks they consume. When it comes to muscle growth, protein powder is a popular product. It is effective in enhancing strength and size of muscles. After exercise, protein powder plays an essential role in recovery. During this period, this nutrient repairs damaged tissues and muscles in human beings. Another reason why people consume protein powder is that it helps meet their dietary requirements, especially for vegetarians and vegans.
global market was valued at USD 6.6 billion in value and x Million tonnes in 2018 and is projected to display a robust growth represented by a CAGR of 7.7% during 2019 – 2024 in terms of value.
Market Segmentation
In the protein powder market, it is crucial to know about market segmentation. It helps improve the accuracy of the forecast, growth, and size of the collected data. The first classification is by product type – casein, hemp, soy, whey, and others. In the second category of protein powder market segmentation, the distribution is by application. Food & beverages, healthcare, sports nutrition, and others are groups of interest. The last market segmentation for protein powder is by distribution channel – online and offline.
Regional Overview
The report focuses on countries where there is a demand for protein powder products. In North America, the regions for collection of market data are U.S and Canada. From Europe, Germany, France, Italy, and UK feature in the report. Asia Pacific region consists of China, Indian, Japan, and South Korea. The remaining regions fall under the category Rest of the World.
Company Analysis – Abbot Laboratories, GlaxoSmithKline Plc, AMCO Proteins, MusclePharm Corporation, NOW Foods, Glanbia Plc, NBTY Inc, Herbalife International of America, Inc., General Nutrition Corporation (GNC Holdings Inc.), Suppleform
Latest Industry News
Due to the increase in demand for plant-based protein powder in market, manufacturers are focusing on improving these types of products. The consensus among consumers is that these goods are healthy and rich in nutrients, such as flavonoids, antioxidants, and polyphenols. However, certain consumers don’t always opt for plant-based protein powder due to its taste. As a result, manufacturers are enhancing the flavors of these products, to ensure they don’t lose out on these customers.
Continuous…
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