Market Overview:
According to the latest report by IMARC Group, titled “Toys and Games Market Size: Global Industry Trends, Share, Growth, Opportunity and Forecast 2021-2026”, the global toys and games market reached US$ 98.4 Billion in 2020. Looking forward, IMARC Group expects the global toys and games market to exhibit moderate growth during the next five years. Toys and games are playthings for toddlers and young children. It ranges from cards, rattles, and dolls to board games, remote control vehicles, and skipping ropes. They aid in the learning process of children and developing physical and mental skills. Toys help the children in stimulating their creativity, whereas games help in strengthening social bonds among children.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
The global market is primarily driven by the growing popularity of interactive and multi-functional toys and games. This, along with the inflating disposable income of the consumers, is expected to provide a thrust to the market growth. Furthermore, the introduction of innovative green and sustainable toys and games by the key market players has created a positive outlook for the market. Moreover, the rising standard of living has led to a shift in demand from traditional toys and games to more advanced toys and video games. Additionally, the availability of educational and scientific toys along with the continuous expansion of online platforms has provided an impetus to market growth across the globe.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Hasbro
- Mattel
- Ravensburger
- Tomy
- The Lego Group
- Funtastic
- JAKKS Pacific
- Lansay
- LeapFrog Enterprises
- MGA Entertainment
- Playmates Toys
- ToyQuest Vivid Imaginations
Key Market Segmentation:
Breakup by Product Type:
- Plush Toys
- Infant/Pre-school Toys
- Activity Toys
- Dolls
- Games And Puzzles
- Ride-ons
- Others
Breakup by Distribution Channel:
- Specialty Stores
- Supermarkets And Hypermarkets
- Departmental Stores
- Online
- General Stores
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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