The graphic film market size is estimated to be USD 28.9 billion in 2023, and it is projected to reach USD 36.2 billion by 2028 at a CAGR of 4.6%. The graphic film is a specifically engineered film, which can be applied onto diverse surfaces such as windows, vehicles, walls, and floors. It is generally manufactured from several processes such as calendered, casting, and others. Several printing technologies can be used to print the things over the film such as flexography, rotogravure, digital, and offset.
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In terms of product types, the Graphic film market is categorized into polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), and other materials. Among these, polyvinyl chloride (PVC) emerged as the dominant material in the graphic film market in 2022, both in terms of market share and value. During the forecast period, it is expected to exhibit the highest compound annual growth rate (CAGR). PVC, a flexible thermoplastic material produced through the polymerization of vinyl chloride derived from ethylene (a petrochemical product) and salt, comprises 57% salt and 43% oil or gas. PVC products exhibit qualities such as durability, resistance to moisture, chemicals, and UV radiation, along with scuff-resistance properties, and abrasion-free adhesion.
Based on the film types, the Graphic film market is divided into four segments: opaque films, transparent films, reflective films, and translucent films. In 2022, the opaque films segment held the most substantial market share, and it is expected to continue the growth of the graphic film market in both value and volume from 2023 to 2028. This is because opaque film, made from bi-axially oriented polyester, is distinguished by its elevated opacity, whiteness, and reduced transparency. Possessing robust mechanical strength and dimensional stability, these films are particularly favored for printing in various end-use applications, notably in the label and graphic industries.
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The Graphic film market is segmented on the basis of the end-use industries. Graphic film can be used in different end-use industries such as promotional & advertisement, automotive, industrial, and others. In the Promotional & advertisement industry, it is used in creating banners, portable signages, etc., which can be used to promote the business or provide information for products & services. In the automotive segment, it is used to wrap (either partially or fully) the vehicle, which enhances the appearance of the vehicle. Vehicle wraps are a cost-effective and long-lasting medium for promotional& advertising activities. In the industrial segment, it is used in the decoration of areas in residential and commercial complexes.
Based on the film manufacturing processes, the graphic film market is segmented into manufacturing processes such as calendered, casting, and others. However, out of several production methods, the calendered process is the most usable process. The calendered process for making graphic films offers a combination of controlled thickness, smooth surface finish, dimensional stability, printability, optical clarity, strength, and cost-effectiveness, making it a suitable choice for various printing and graphic applications.
Based on printing technologies, the graphic film is segmented into several printing technologies such as flexography, rotogravure, offset & digital. Out of these technologies, flexography is the most preferable choice for printing things over the film surface. This is attributed to several factors such as versatility, high-speed printing, quick changeovers, wide color range, excellent accommodation of different ink types, and others.
The Graphic film market is studied in five regions, namely, Asia Pacific, Europe, North America, South America, and Middle East & Africa. Asia Pacific is the fastest-growing market of Graphic film globally. This is attributed to the rise in urbanization, rising industrialization, increasing disposable income, improving living standards, and rising automotive industry, which led in rising the demand for graphic film which supports the growth of the graphic film in the forecast period.
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Some of the leading companies involved in the manufacturing of graphic film are 3M (US), Avery Dennison Corporation (US), DuPont de Nemours Inc. (US), CCL Industries (Canada), and Fedrigoni S.P.A. (Italy), and others are covered in the graphic film market. Various growth strategies such as acquisitions, product launches, expansion, partnerships, mergers, etc. have been adopted by these players to strengthen their position in the graphic film market.
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