According to the latest report by IMARC Group, titled “Hair Care Market Research Report: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global hair care market reached US$ 78.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 102.9 Billion by 2027, exhibiting a CAGR of 4.61% during 2022-2027. Hair care refers to the process that involves hair hygiene and cosmetology that protects and nourishes the hair and reduces hair damage. The texture and quality of the hair are enhanced by hair care products, which help keep the hair healthy. Modern hair care can treat several types of damage, including split ends, roughness, dryness, dullness, and dehydration. Hair care products range from shampoo to conditioner to oil to serum to colorants, serums, hair spray to glaze, and can be found in liquid, gel, cream, and lotion forms. Synthetic and natural ingredients, preservatives, agents, surfactants, and emulsifiers can be used to formulate these products. Hair care packages are available in different customizations, including shampoos for dry and oily hair, conditioners for damaged scalps and hair repair, and shampoos for colored hair.
Industry Growth Overview:
The global market is majorly driven by the increasing prevalence of hair and scalp problems such as rapidly greying hair, split ends, dandruff, and hairfall among the masses. This can be attributed to the increasing levels of stress and anxiety along with external factors such as the exposure of hair to high pollution and UV rays. In line with this, the augmenting consumer awareness regarding personal grooming and self-care is propelling the market growth. Additionally, the excessive usage of hair straighteners and curlers, hair products with harsh chemicals, and poor hair management is resulting in a higher uptake of effective and safer hair care products.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Hair Care Market Trends:
Moreover, the increasing adoption of natural ingredients such as tea tree oil, sandalwood, almond, coconut, cedarwood, onion and gooseberry in the formulation of hair care products to cater to the consumer demand are fueling the market. Besides this, the growing popularity of herbal, organic and cruelty-free hair care products are creating a positive outlook for the market. Aggressive marketing campaigns, celebrity endorsements and attractive packaging strategies adopted by key players are also providing an impetus to the market. Continual technological innovations in product manufacturing are further contributing to the market. Some of the other factors providing a boost to the market include the inflating disposable incomes of the masses, rapid urbanization, easy product availability across online and offline organized retail channels, and extensive research and development (R&D) activities.
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Global Hair Care Market 2022-2027 Analysis and Segmentation:
Competitive Landscape with Key Players:
- KAO Group
- L’Oréal USA, Inc.
- The Procter & Gamble (P&G) Company
- Unilever PLC
- Johnson & Johnson, Inc.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Retailers
- Others
Breakup by Product Type:
- Shampoo
- Hair Color
- Conditioner
- Hair Styling Products
- Others
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Other Reports of IMARC Group:
- Beauty and Personal Care Products Market Report 2022-2027
- India Telemedicine Market Research Report 2022-2027
- India Food Service Market Research Report 2022-2027
- India Essential Oil Market Research Report 2022-2027
- Veterinary Medicine Market Research Report 2022-2027
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