HANNAH SHIN, the groundbreaking fashion label from Seoul, has rapidly gained international recognition for its unique blend of glamorous sustainable fashion, K-pop culture, and cutting-edge technology. In just a few short seasons, the brand has transformed from a local favorite into a global sensation, establishing itself as a trailblazer in the fashion industry.
A Cultural Movement with K-Pop Collaborations
HANNAH SHIN has become more than just a fashion label; it’s a cultural force, thanks to collaborations with K-pop’s biggest stars, including Aespa, New Jeans, and 2NE1. The brand’s partnership with Aespa for their 2024 World Tour brought futuristic, digital-inspired designs to life, showcasing HANNAH SHIN’s commitment to innovation. Their work with New Jeans blended casual luxury with street style, captivating both K-pop fans and global fashion enthusiasts. These collaborations have elevated HANNAH SHIN’s reach and solidified its status as a trendsetter in both fashion and music.
Pioneering Fashion Innovation
Beyond celebrity collaborations, HANNAH SHIN leads in fashion innovation, partnering with KAIST and STRATASYS to integrate 3D printing (PolyJet, Large-scale FDM) and AI into its designs. At Seoul Fashion Week, the brand debuted a collection that blended cutting-edge technology with sustainable fashion, promoting “the harmonious coexistence of technology, humanity, and the environment.” This groundbreaking approach caught the attention of major international outlets like WWD, Paper Magazine, WGSN, and VOGUE, positioning HANNAH SHIN as one of the most forward-thinking brands of the season.
Expanding Global Footprint
In a stunning achievement, HANNAH SHIN has seen its export sales soar by over 10 times in just two seasons. With its collections now showcased in 12 boutiques and select shops across seven countries, including iconic fashion capitals such as New York and Paris, the brand has swiftly solidified its global presence. This rapid expansion highlights HANNAH SHIN’s growing international allure and its unique ability to seamlessly blend sustainable fashion with luxury, establishing it as a rising force in the global fashion scene.
A Future of Endless Innovation
Looking forward, all eyes are on HANNAH SHIN’s 25 FW Seoul Collection, where the brand is expected to push the boundaries of fashion even further through deeper technological collaborations. As the brand continues to explore the intersection of fashion and technology, HANNAH SHIN is not just shaping the future of fashion—it is defining a new era of sustainable luxury.
Media Contact
Company Name: HANNAH SHIN
Contact Person: Mina Shin
Email: Send Email
Country: South Korea
Website: https://www.hannah-shin.com