Herbal and Organic Mascara Market Overview:
The Global Herbal and Organic Mascara Market are expected to exhibit steady growth over the forecast period due to the growing demand for natural, environmentally viable formulations in the cosmetics sector, according to the latest research report from Market Research Future (MRFR).
Competitive Analysis:
Leading players in the global herbal and organic mascara market include Josie Maran Cosmetics, RMS Beauty, Au Naturale LLC, Odylique, Lotus Herbals Limited, Ulta Beauty Inc., and Ecco Bella.
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Segmentation:
The global herbal and organic mascara market are segmented based on type, form, certification, distribution channel, and region.
By type, the global herbal and organic mascara market is segmented into volumizing mascara, lengthening mascara, curling mascara, and others. Volumizing herbal and organic mascara holds the largest share in the global market and is likely to remain the highest revenue generator over the forecast period due to the growing consumer preference for this type of mascara.
By form, the global herbal and organic mascara market is segmented into liquid, cake, cream, and others. The cake segment holds the majority share in the global herbal and organic mascara market and is likely to remain the leading revenue generator over the forecast period.
By certification, the global herbal and organic mascara market is segmented into organic, herbal, and organic and herbal. The organic and herbal certification segment is likely to draw the highest revenue over the forecast period.
By distribution channel, the global herbal and organic mascara market is segmented into supermarket/hypermarket, specialty stores, drug stores, convenience stores, ecommerce, and others. Super/hypermarkets are likely to remain the majority supplier in the global herbal and organic mascara market over the forecast period. Ecommerce is also likely to rise at a strong CAGR over the forecast period.
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Regional Analysis:
North America holds the largest share in the global organic and herbal mascara market due to the widespread awareness about the benefits of herbal and organic products. This includes benefits to the individual customer as well as environmental benefits accrued over time and cumulatively due to the use of organic farming practices. The high awareness regarding these benefits in North America is likely to drive the herbal and organic mascara market in the region over the forecast period. Consumers in North America are highly aware of organic products, as the organic products sector has been a part of the economic pyramid in North America for decades. This has resulted in the organic products sector branching out from food and beverages to other products, including personal care products and cosmetics such as mascara, lip gloss, and eye liner. This is likely to remain the major driver for the herbal and organic mascara market in North America over the forecast period.
The rising awareness regarding the adverse effects of conventional, chemical-based mascara on the eyes is also likely to remain a major factor in the growth of the herbal and organic mascara market in North America over the forecast period. While traditional mascara products are made to keep health scares to a minimum, the use of synthetic chemicals and chemical bases makes them more likely to cause skin issues than herbal and organic products. This is likely to drive the demand for herbal and organic mascara products, as consumers are becoming more aware of what’s good and not so good for their skins.
Asia Pacific is also likely to remain a major driver for the herbal and organic mascara market, with the region likely to account for the second biggest share in the global market behind North America. Growing awareness about herbal and organic products in Asia Pacific is likely to remain a key driver for the herbal and organic mascara market in Asia Pacific, as consumers have become more aware of various product channels selling herbal and organic formulations in the last few years. The increasing disposable income of consumers in Asia Pacific is also likely to be a major driver for the herbal and organic mascara market in the region over the forecast period, as herbal and organic mascara products are priced higher than conventional products. Apart from this, the increasing awareness regarding the use of mascara products in women in Asia Pacific is likely to remain a major driver for the herbal and organic mascara market in the region over the forecast period.
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