Household Cleaners Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies And Forecasts, 2017 To 2025
Household Cleaners Market(By Product Type (Specialty Household Cleaners, Surface Household Cleaners, and Bleaches), By Application (Room Floor Cleaning, Kitchen Cleaning, Bathroom & Toilet Cleaning, Fabric Care, and Other Applications) – Global Growth, Share, Opportunities, Competitive Analysis, and Forecast 2017 – 2025, the global household cleaners market is expected to expand at a CAGR of 4.2% from 2017 to 2025, exceeding US$ 41.0 Bn by 2025.
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Product and Market Insights
The on-going infrastructural development resulting in increased number of residential projects have generated demand for specialty household cleaners, surface household cleaners, and bleaches. The economic recovery post economic instability, especially in the developed economies like North America and Europe is also expected to have positive impact on the market growth as the average household expenditures improve. Growing awareness regarding hygiene and health concerns is driving demand for household cleaners among customers. Asia Pacific is slated to remain the most attractive business destination for household cleaner manufacturers. There lie healthy growth and investment opportunities in emerging markets like India and China. The anticipated growth opportunity is reflective of the huge residential market in these countries. In addition, multitude of investments in infrastructural development is expected to favor market demand during the forecast period 2017 – 2025.
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Competitive Insights:
The global household cleaners market is highly fragmented and is characterized by the presence of large number of both international and domestic manufacturers. The top four household cleaner manufacturers accounted for less than 45 percent of the global household cleaners’ market revenue in 2015. Some of the leading players identified in the global household cleaners market include Bombril S.A, Colgate Palmolive, Church & Dwight Co., Inc., Godrej Consumer Products, Henkel AG & Company, KGaA, Kao Corporation, McBride, Reckitt Benckiser Group Plc, Unilever, and SC Johnson & Son among others. Business expansion through strategic alliance and acquisition is one of the major strategies adopted by market leaders in the global household cleaners market. Furthermore, co-operation with each participant across the supply chain is requisite for manufacturers in order to offer high quality post sales service and ensure success in the global household cleaners market. Manufacturers across the globe are focusing on strengthening their marketing and distribution channels in order to improve their product penetration and position in the market
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