The U.S. beauty devices market reached a value of $17,623.1 million in 2020, and it is predicted to progress at a CAGR of 19.6% from 2021 to 2030. Furthermore, as per the estimates of the market research company, P&S Intelligence, the market will generate a revenue of $99,468.0 million by 2030. The major factors driving the market are the increasing number of product approvals and launches, surging population of geriatric people, early adoption of various advanced technologies, and rising disposable income of people in the country.
As per the U.S. Bureau of Labor Statistics, the personal disposable income of people in the U.S. rose from $10,036.9 billion in 2006 to $13,968.6 billion in 2016 and it is expected to surge to $21,178.2 billion by 2026. Due to the sharp rise in their disposable income, people are now able to buy beauty devices. Moreover, as per the American Academy of Dermatology (AAD), in the U.S., the acne treatment and prevention sector surpasses $3.0 billion every year. Additionally, the growing prevalence of aches and other conditions is also boosting the demand for beauty devices in the country.
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Furthermore, the organization also reported that 84.5 million Americans or one out of every four individuals in the country were impacted by skin ailments as of 2013. Depending on usage, the U.S. beauty devices market is classified into spa, salon, and at-home. Amongst these, the at-home category is predicted to register the fastest growth in the market in the coming years. This will be because of the availability of various easy-to-use and portable beauty devices for acne reduction, skin rejuvenation, and hair removal, which is making Americans more inclined toward using beauty devices for at-home treatments.
The U.S. beauty devices market is also divided, based on type, into cleansing, light-emitting diode (LED) therapy and photorejuvenation, hair growth, oxygen/facial steaming, acne treatment, hair removal, cellulite reduction, and dermarolling. Out of these, the hair removal category held the largest share in the market between 2015 and 2020, and this trend is expected to continue in the upcoming years as well. This is attributed to the surging use of these devices, owing to the rising incidence of polycystic ovary syndrome (PCOS) and hormonal problems among women.
The players operating in the U.S. beauty devices market are focusing on mergers and acquisitions for gaining an edge over their rivals. For example, Candela Corporation completed the acquisition of Ellipse, a Danish medical device company that produces and advertises laser-based platforms for a range of aesthetic and medical skin treatments, in September 2018. Likewise, L’Oréal SA announced in May 2018 that it acquired Nando Co. Ltd., a Korean lifestyle fashion and make-up company. This acquisition allowed L’Oréal SA to expand the sale of its 3CE cosmetics internationally.
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Hence, the demand for beauty devices will surge sharply in the U.S. in the forthcoming years, primarily because of the growing incidence of skin diseases and mushrooming population of geriatric people in the country.
U.S. Beauty Devices Market Size Breakdown by Segment
By Type
- Hair Removal
- Cleansing
- Acne Treatment
- Light-Emitting Diode (LED) Therapy and Photorejuvenation
- Oxygen/Facial Steaming
- Hair Growth
- Dermarolling
- Cellulite Reduction
By Usage
- Salon
- Spa
- At-Home
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Skincare Devices Market – Geographically, the North American skincare devices market recorded the highest growth in the past, due to the presence of a large population and the high incidence of skin problems in the region.
Beauty Devices Market – Asia-Pacific is expected to be the fastest-growing market for beauty devices during the forecast period, primarily due to the increasing urbanization rate. This, accompanied by the increasing disposable income, offers a wide scope for the adoption of social networking platforms and leads to the rising concern regarding physical appearance among people, thereby driving the use of beauty devices.
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