Market Overview
The global hunting apparel market reached US$ YY million in 2021 and it is expected to record growth at a CAGR of 5.7% to reach US$ YY million by 2029.
The growing demand for hunting & field apparel is increasing from female hunters and many investors launch their brand and prove a significant future for hunting & field apparel, which may significantly propel market growth. Further, intense research and testing of the effectiveness of base layers apparel has led to the release of the Calor (Latin for heat) and Algus (Latin for “cool to the touch”) systems, which will significantly create demand in the hunting apparel market
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Market Dynamics
As per the global reports, half a dozen brands have grown rapidly in the last decade by bringing modern performance fabrics and materials developed by athletic and mountain sports brands to the hunting market. Various brands such asSitka Gear, Drake Hunting Apparel, Kryptek Hunting, Banded and Camo Hunting Brands are some of the major brands offering excellent hunting apparel in recent times. For instance, on In May 2017, Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, has teamed up with Icebreaker, the New Zealand pioneer in merino wool apparel, to create a co-branded apparel line for men and women – Cabela’s + Icebreaker – to be sold exclusively in Cabela’s U.S. retail stores and online at www.cabelas.com this fall.
COVID-19 Analysis
Prior to Covid-19, demand for hunting apparel and products were gradually increasing due to an increase in awareness and users that took it up as a hobby affecting the market to surge continuously, especially in the developed areas.
The outbreak of coronavirus diseases has shown a calamitous effect on hunting practices in major parts of the world, particularly due to travel restrictions, leading to reduced global demand for hunting apparel during the pandemic phase. Furthermore, given the prolonged nature of the pandemic, these negative effects may persist, thus negatively affecting the industry for the next 2–3 years.
Market Segmentation
- By Type
- By Sales Channel
- By End-User
- By Region
Market Segmentation – By Type – Hunting Vests
In hunting, it is necessary to consider safety, gear and other equipment to successfully hunt. For instance, as per the latest information from the International Hunter Education Association, the U.S. and Canada suffer from around 1,000 hunting accidents each year. Out of which, approximately 100 of these are fatal. In many cases, these fatalities are self-inflicted by hunters who trip, fall, or have other accidents that cause them to shoot themselves with their weapons.
While there are very necessary items such as safety, gear and other equipment, proper clothing can significantly affect the hunt’s safety and success. A hunter’s jacket is one of the most vital pieces of gear that comes into the wilderness. It serves as a protective shield from harsh elements like bad weather and injury. The long sleeves on the jacket prevent any scratches on the arm while keeping warm.
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Geographical Analysis
The hunting apparel market in Europe was valued at US$ 1,266.78 million in 2021 and it is expected to increase at a CAGR of 1.5% over the forecast period, reaching US$ 1,413.46 million by 2029.
Hunting tourists are often willing to pay a higher price for these experiences than local hunters and they may use the services of a hunting tour operator (guide or outfitter). Such activity should be considered a type of nature tourism and hence a component of the larger tourism business.
According to a TRAFFIC report on Trophy Hunting and Conservation in Eurasia issued in 2002, as many as 20–30% of European hunters (from the EU, Norway and Switzerland) may travel outside their own country for hunting at some point.
Competitive Landscape
The global hunting apparel market is fragmented with many local and international players such as Badlands Packs, Pnuma Outdoors, KUIU, Under Armour US, Scentblocker, Field & Stream, Cabela, Prois, SITKA Gear, Kryptek and others. The versatility in product features and opportunities for market growth through new product launches are poised to intensify companies’ competitiveness.
However, Badlands Packs, Field&Stream, SITKA Gear, Scentblocker and Cabela are prominent players in the global hunting apparel market. Field&Stream is one of the major companies in hunting apparel and is enhancing the market through product development. For instance, in December 2018, Field & Stream, a specialty outdoor retailer and product brand owned and operated by DICK’S Sporting Goods, offers late-season hunting apparel designed to keep the hunter out there even when temperatures drop.
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