Berlin, Germany – The relationship between brands and the customers has much more to offer than the mere buying and selling process; as affirmed by the proposal of the company HYGH, which is developing a global screen network meant for accessible advertisement practices.
Digital-Out-Of-Home advertising (DOOH) – previously accessible only by large companies with extensive budgets – has a significant number of mechanisms to connect with consumers in transit and has a substantial advantage over other means that transmit commercial messages towards a target that is not in a predispositioned to carry out market activity.
HYGH plans to activate a new range of digital display supports, such as Smart TVs or Tablets, and use them to generate new real-time advertising channels. The way it will be performed it is through its peer-to-peer platform based on blockchain technology. Here, both the advertisers and the screen providers benefit will get income opportunities.
Those interested in their digital display available for advertising usage, only have to sign-up into the HYGH App and will be contacted by an individual or company. Concerning this topic during “Blockchain Life 2018”, the co-founder and CVO of HYGH Antonius Link, commented “(People) can basically take their phones, select the squeeze they want to advertise on, and just book it all over the world within minutes.”
After a technological revolution
Despite the years of recession suffered by outdoor advertising, the result of this change in the structure of thought and action of society, through technology has found a release that led it to contrast with traditional advertising.
Like the world of finance versus the blockchain, outdoor advertising has denied this new changing reality. According to Forbes, previously many experts mistakenly considered that the very affirmation and commitment to this changing and technological target implied an unprecedented investment to adapt the supports to this new prism of action.
HYGH exploits the trend of intermediary services and creates a unique opportunity for expansion for the advertising sector, where the cost is reduced, and the investment spectrum grows. Currently, the platform has around 70,000 pre-signed screens, and they expect that by the year 2022, the figures of digital displays will increase to 150 million.
About HYGH
Launched in 2017, HYGH adopted as its primary mission to redefine the management of worldwide advertisement, providing new digital infrastructures and enabling the path to the incursion of new actors. The team behind the enterprise hopes that establishing a more straightforward standard will improve market conditions considerably.
People interested in investing in HYGH, can receive a 5% bonus prior January 24, while those wishing to enter the native bounty program only have to sign up. Also, it is important to mention that the 40% discount on HYGH tokens will be available during the First Presale Stage.
For more information, visit: https://hygh.tech/
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