Hylux, the innovative vitamin-enhanced water brand, is thrilled to announce the expansion of its successful partnership with UK retailer WHSmith. After a strong launch across five European countries in 2022, Hylux is now extending its presence by tripling the number of WHSmith locations it’s being sold in. Hylux is currently sold in Germany, Italy, Spain, Ireland, and the Netherlands. The brand will also be entering two new markets through WHSmith: Norway and Belgium.
This growth comes on the heels of Hylux resigning its contract with WHSmith to continue their fruitful collaboration. The ongoing partnership will include prominent in-store advertising across top Spanish cities, and the rollout of Hylux in major transportation hubs like airports and train stations in all seven countries.
“It is great to work with WHSmith in expanding a successful pilot and partnership,” said Winslow Sargeant, investor in Hylux. “Congratulations to the Hylux team and WHSmith for expanding a partnership that makes this great product available in many more places.”
Founded in 2016, Hylux was created by student-athlete Lamar Letts as a healthier sports drink alternative with added vitamins and electrolytes. The sugar-free, vitamin-enriched water has seen tremendous growth since its launch, gaining popularity among athletes and health-conscious consumers across the globe.
The brand first partnered with WHSmith in 2022 to launch in Germany, Italy, Spain, Ireland and the Netherlands. Strong initial sales and positive customer feedback solidified the ongoing collaboration to expand Hylux’s presence in Europe.
Bart Collins, Hylux’s distributor, said: “We are excited to build on our partnership with WHSmith, a respected retailer known for its high-quality offerings. The continued success of Hylux in WHSmith locations demonstrates the brand’s resonance with European consumers seeking healthier refreshments.”
Hylux contains a unique blend of vitamins, electrolytes and antioxidants to provide superior hydration. With just 45 calories per bottle, Hylux offers the nutritional benefits of a sports drink with the low sugar and calories of water. The brand has gained a loyal following in the sports community and beyond.
Letts said, “When I created Hylux as a healthier hydration alternative, I never dreamed it would grow into an internationally distributed brand. Our ongoing partnership with WHSmith is thrilling, and we look forward to delivering the unique benefits of Hylux to more consumers in Europe and beyond.”
The expanded launch of Hylux in WHSmith stores gives more athletes and wellness-minded shoppers access to its suite of vitamins and electrolytes. As part of its continued growth in the European market and beyond, Hylux plans to announce additional partnerships and product innovations soon.
To learn more about Hylux’s vitamin-enhanced water, visit www.drinkhylux.com. With just 80 calories per bottle, Hylux offers the nutritional benefits of a sports drink with the low sugar and calories of water.
About Hylux:
Hylux is a vitamin-enhanced water brand founded by student athlete Lamar Letts in 2016. The company is dedicated to providing healthier beverage choices and promoting well-being through its all-natural, low-sugar, low-calorie products. Hylux is a Black-founded company backed by diverse investors and has quickly gained popularity within athletic circles and across the globe.
Media Contact
Company Name: Hylux
Contact Person: Anreen Vitto
Email: Send Email
Country: United States
Website: https://drinkhylux.com/