In-App Advertising Market Overview:
The in-app advertising market is expected to benefit from the increasing applications of apps across sectors. These advertisements get displayed as banners on top or bottom of any app or in between sessions of any gaming apps. Growth of this in-app advertising industry is rising substantially due to its better reachability which is also expected to ensure 21% CAGR for the global in-app advertising market during the forecast period (2017-2023) and exceed a valuation of USD 218 billion.
The investment from various market players has been rising continuously as they have realized this industry’s potential in taking them much closer to their target audience. This can surely boost the In-App Advertising Market.
In addition, the infrastructure for such initiatives, high intake of smartphones, reduction in internet tariff, and government initiatives for digitalization are also creating much prospect for the in-app advertisement market. Several market titans, such as Tune, Inc., Google AdMob, Flurry, Inc., Amobee, Byyd, and One by AOL are also creating ample scope for the industry to expand further.
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Competitive Landscape:
The global in-app advertising market is witnessing a steep rise in participation from diverse players. These players are improving the market scenario by employing innovative strategies which include merger, acquisition, new product launch, collaboration, and other methods. MRFR enlisted several companies in their report for a better grasp over the market during the forecast period. These companies are Flurry, Inc. (U.S.), InMobi (India), Google AdMob (U.S.), Byyd (U.K), Tune, Inc. (U.S.), Tapjoy (U.S.), Amobee (U.S.), One by AOL (U.S.), and Chartboost (U.S.).
In 219, Spotify launched voice-enable advertisements which would allow users to take necessary actions against ads using voice-control. Some ads like Unilever’s Axe and Spotify’s own ad encouraging people to go ad-free have provided successful results. These ads would be available only to those who have access to Spotify as free listeners and have enabled th
Segmental Analysis:
MRFR in their report on the global in-app advertising market made a comprehensive study of the market on the basis of a segmentation by type, platform, device, and application. This segmentation allows a precise understanding of the market in the coming years on the basis of volume-wise and value-wise data.
- Based on the type, the in-app advertising market includes rich media ads, video ads, interstitial ads, standard banner ads, hyper-local targeted ads, and native ads. The standard banner ads are quite popular as it gives easy access to products.
- By platform, the in-app advertising market includes iOS, Android, and windows. The Android section is enjoying a strong customer base owing to increasing takers of smartphones with Android operating system.
- By the device, the in-app advertising market comprises mobile and desktop. Increasing use of mobile phones are also creating scope for market expansion.
- By the application, the in-app advertising market consists gaming, messaging, ticketing, online shopping, and others. The gaming section is enjoying substantial focus and is expected to rise exponentially during the forecast period.
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Regional Analysis:
Region-specific segmentation of the global in-app advertising market includes Asia Pacific (APAC), North America, Europe, and Rest-of-the-World (RoW). MRFR’s geographical segmentation of the global market has its focus mainly on regions that has substantial prospect and dynamics to inspire market expansion.
The APAC owns the largest market share and is considerably impacting the market demography. The market is also expected to rise more than its peers during the forecast period. This is bound to happen due to the presence of a massive population and their increasing intake of smartphones. The growing reliance on apps for regular works is also expected to provide substantial backup to the regional market growth.
North America’s increasing market coverage is attributed to advancements and integration in the electronics industry. The sale of smartphones is surpassing the desktops and laptops which is also promoting the in-app advertising market growth.
Intended Audience:
- Technology Investors
- Research/Consultancy Firms
- Consulting Service Providers
- Software and Services Providers
- Mobile Application Developers
- Application Service Providers
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…
List of Tables
Table 1 Global In-App Advertising Market: By Region, 2017-2023
Table 2 North America In-App Advertising Market: By Country, 2017-2023
Table 3 Europe In-App Advertising Market: By Country, 2017-2023
Continued…
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List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
Continued…
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