In-App Advertising Market Highlights:
The pervasive approach that apps have taken to impact myriad markets across verticals is reaping results. These advertisements find place in top or the bottom of any page and especially, in between sessions of any gaming app. Its better reachability to the mass has provided the in-app advertising market a scope to score around 21% CAGR during the forecast period (2017-2023) and surpass a valuation of USD 218 billion.
One of the major factors to impact the In-App Advertising Market is the lowering of internet tariffs. This is inspiring market players to invest more in the industry and explore its potential. High intake of smartphones is also a factor that is impacting the market. In the Asia Pacific region, the market is expected to do well due to the massive number of people living in the region.
Developing countries are expected to benefit from digitalization as it would open up scope for further exploration. The burgeoning gaming industry could impact the market notably as its user base is expected to work well for the global in-app advertising market.
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Competitive Landscape:
MRFR’s analysis of the global in-app advertising market makes an assessment of the steep rise of the market following participation from various market players and inclusion of several tactical moves. The report includes a close look at the merger, acquisition, new product launch, collaboration, and other methods for a better assessment of the future course for the market. The list includes companies like Google AdMob (U.S.), Amobee (U.S.), One by AOL (U.S.), Flurry, Inc. (U.S.), InMobi (India), Tapjoy (U.S.), Byyd (U.K), Tune, Inc. (U.S.), and Chartboost (U.S.).
Seevral companies have taken up this strategy to improve their market stance. Spotify, in 2019, launched a new method to insist its users to go ad -free by putting ads in between the song list. This targets mainly those users who listen to Spotify for free. At the same time, it has provided users with a voice control function to help in having a good command over the market.
Segmental Analysis:
MRFR comprehensive study of the global in-app advertising market is based on a segmentation by type, platform, device, and application. This segmentation helps in understanding the course the market is expected to chart in the coming years.
On the basis of type, the in-app advertising market comprises video ads, rich media ads, interstitial ads, hyper-local targeted ads, standard banner ads, and native ads. The standard banner ads are widely acclaimed for their ability to easily provide an access to products.
On the basis of platform, the in-app advertising market consists iOS, Android, and windows. The Android section has a robust customer base as the number of android users are growing.
Upon considering the device, the in-app advertising market can be segmented into mobile and desktop. Increasing number of smartphone users are expected to make smartphone the leader of this segment.
The assessment based on application leads to a segmentation consisting gaming, messaging, ticketing, online shopping, and others. The gaming section has substantial market lead as the number of mobile gamers are on the rise.
Regional Analysis:
The global in-app advertising market, on the basis of a region-specific analysis creates a broad outline by including namely, Asia Pacific (APAC), North America, Europe, and Rest-of-the-World (RoW). MRFR’s intent is to identify areas with notable prospect and dynamics to inspire market expansion.
The APAC is helming the global market with the largest market share. It is mainly due to the substantial number of smartphone users that advertisers are focusing on the region. At the same time, developing regions are showing high potential in creating space for industries to bloom, which is a considerable traction for the global in-app advertising market. New industries are showing eagerness to proliferate their respective markets in a better way and that is why they are launching marketing strategies that promote a pervasive nature. It is also getting directed a lot by the increasing use of apps, which is creating a substantial opportunity for companies to launch their brands and create a recall value.
North America’s burgeoning market relies mostly on the increasing inclusion of users who are more comfortable using their smartphones than their desktop or laptop.
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
Continued…
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List of Tables
Table 1 Global In-App Advertising Market: By Region, 2017-2023
Table 2 North America In-App Advertising Market: By Country, 2017-2023
Table 3 Europe In-App Advertising Market: By Country, 2017-2023
Continued…
List of Figures
Figure 1 Global In-App Advertising Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Five Forces Analysis of Global In-App Advertising Market
Continued…
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