Industrial journalist, TR Cutler, recently interviewed Yoav Kutner, the founder and CEO of Oro, Inc., and makers of OroCommerce, about how manufacturers are learning to leverage online selling in the recent issue of The Manufacturing Report magazine. Read the article here. Cutler highlighted companies recovering losses from in-person sales methodologies by creating a new channel to serve online customers. 

Kutner shared, “Connected business systems such as B2B eCommerce platforms must be tightly integrated with a CRM to empower a new generation of direct salespeople. They use technology to become more efficient, to increase sales, and to help their companies grow even faster. These systems reduce routine tasks such as data entry, pulling and updating pricing lists. This allows humans to focus on what humans do better than machines namely building relationships with customers.” 

According to Cutler, technologies and collaboration tools are the glue that holds remote teams together. To market, sell, and offer customers the best experience, organizations need a single source of truth offered by CRM and eCommerce solutions. A powerful B2B eCommerce software for distributors, manufacturers, wholesalers, and suppliers is required. 

The Manufacturing Report presents the latest news, events, company information and resources in the manufacturing industry. 

About TR Cutler, Inc. 

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium. 

During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate Q1 2021 and beyond. 

Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4700 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.

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