Identify, coordinate, and manage international marketing channels and operations using this bestselling book, International Marketing Essentials. This accessible, well-written framework facilitates international marketing strategy, integration, and fundamentals, all of which are adapted to meet overarching business objectives.
Teachers experience resistance in students towards reading textbooks in recent years. Students consider it a time-consuming activity because of unnecessary information. Moreover, there is no single piece of information available on the internet, accessible from all smart gadgets. Being a marketing professional and later a professor who teaches international marketing, Dr. Mark S. Baylor has taught many undergraduate and graduate students. His experience is that students learn practically and deliver presentations with real-world examples. This is the crucial factor of the learning in his class.
The author believes that reading a conceptual academic textbook is not the whole learning process. There must be practical examples to make it engaging and relevant. Considering all the aspects of learning, Dr. Mark S. Baylor has framed the book so that the reader can grasp all the necessary information and tackle real-world challenges in our global economy. The book is primarily aligning with 3 segments. These segments include:
- Students who opt for international or global marketing as their core subject.
- People who have chosen Principles of Marketing wish to extend their knowledge about the marketing function in today’s world economy.
- Marketing professionals willing to capture the international market.
If you are an industry professional and cannot participate in university research presentations, this book can help you stand out. It delivers proven marketing tactics for your business. The book “International Marketing Essentials” is a masterpiece that provides the research and real-world application of marketing and engages its reader from first to last.
Media Contact
Contact Person: Mark S. Baylor, Ph.D
Email: Send Email
Country: United States
Website: https://www.amazon.com/International-Marketing-Essentials-practical-Marketers-ebook/dp/B09ML8QNDK/ref=sr_1_1?keywords=international+marketing+essentials&qid=1640211855&s=books&sprefix=internayional+ma%2Cstripbooks-intl-ship%2C337&sr=1-1