Orange Country, CA – October 30, 2018 – Orange County-based eyewear brand, IVI Vision (pronounced ‘eye-vee’) introduces a new style in their line of premium eyewear. Called the ‘Merc’, a tribute to the Mercury Space Program, it’s a California-designed, handcrafted in Italy, universal aviator that is inspired by those with the ‘right stuff’. Merc is a nod to the ‘prime’ pilots of the early 60’s that broke all barriers.
With its rocket silhouetted temple arms, and aerodynamic molded shape, Merc is ready for takeoff. Merc is for those who choose to do things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of their energies and skills, because that challenge is one that they are willing to accept, one they are unwilling to postpone, and one they intend to win.
The frame is formed from aerospace grade Monel nickel alloy and includes adjustable nose pads for a perfect fit. The temple arms are mounted with a custom mono block spring loaded hinge for added durability. The temple tips are handcrafted from premium Italian cellulose acetate by Mazzucchelli 1849 and give the frame added balance and comfort.
Laser etched with the signature Z, the nylon lenses by Carl Zeiss are ultra-premium, impact resistant, and optically perfect. They provide 100% UVA and UVB protection with precise clarity. Polarized options are available with some colorways.
Aviator styled sunglasses have been used by pilots since long ago to allow them to block the sun’s rays even when staring straight at it. Thanks to IVI’s lenses, the glare of the sun is significantly reduced and UVA and UVB is 100% blocked. It’s the perfect eyewear to protect the eyes of outdoor enthusiasts, skiers, fishermen, and others who like to enjoy the outside activities.
‘Merc’ offers the best advantages of aviators, along with other amazing features. According to LA-based Guise Archives owner, Andy Funke, ‘Merc’ is an aviator that features clean, classic lines with a contemporary edge. This design befits both male and female faces. Additionally, the frame is very lightweight.
The ‘Merc’ aviator is also extremely comfortable thanks to the spring-loaded hinges that were developed for it. Funke commends the new IVI frame for being a “universal aviator, great for anyone’s eyewear collection.”
Along with the other features, ‘Merc’ comes in five different colorways including Midway Blue/Flash Pacific Blue Lens, Polished Gold/Deep Viridian Flash Lens, Black/Rose Gold Lens, Chrome/Super Strong Silver Lens, and Polished Gold/Rose Gold Lens.
According to Patrick Moriarty, IVI’s owner, the ‘Merc’ aviator, with it’s 58mm lens size, is an optimal size that allows both men and women to enjoy comfortable glasses with incredible style. Combined with Zeiss anti-reflective coatings on all lenses, glare is significantly reduced to relieve stress on the eyes.
IVI Vision is one of the leading eyewear brands in the country, with products created by world renowned designers. Customers can choose from the brand’s wide range of sun and optical collections that are priced from $160 to $350. IVI is also available at premier opticians, boutiques, and specialty eyewear shops across the country.
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Contact Person: Greer Wylder
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Country: United States
Website: http://www.ivivision.com/