‘Guardian Tales’, a mobile game developed by U.S game developer Kong Studios Inc. (Kong Studios), surpassed 3 million downloads for two major Japanese marketplaces (Apple App Store and Google Play Store) within 4 months of its official Japan release.

Through its subsidiary in Japan, Kong Studios launched Guardian Tales in Japan in October 2021. Guardian Tales became the most downloaded free-to-play game in both major mobile markets within 2 days of release, maintained its status of most downloaded for two weeks straight, and then quickly surpassed 3 million cumulative downloads within 4 months of official launch in Japan. Additionally, the game ranked #1 in sales in the Google Play Store and #4 in the Apple App Store within the first month of release, leading to a smooth and soft landing in the Japanese game market. Furthermore, Guardian Tales climbed to #3 in sales in the Apple App Store after the “World 10 Chapter” update last January.

Guardian Tales success in Japan was attributed to the game’s excellent game play, and its aggressive local marketing.

Guardian Tales received a remarkable 4.8 rating for 3 consecutive weeks in Japan’s Apple App Store since the launch. The game was also selected for ‘Apple Featured’ for excellence in quality, which led to an explosive reaction from local gamers.

The game also released its popular “World 10 Chapter”, which had positive reviews about its story from both Korean and Global users alike, within 3 months of launch to unfold the game quickly. Marketing strategies that communicated directly with fans also caught the attention of users, which included making new PVs, and conducting a live stream commemorating 100 days of release.

Kong Studios is planning to host an organized meeting with the Koreans users during March to improve services in Korea.

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