Market Analysis
There are abundant factors that is propelling the growth of the liqueur market. These factors as per the MRFR (Market Research Future) report include high disposable income, rise in young-adult demographic, consumer demand for super premium/premium products, expanding urbanization, advertisements and innovative packaging, changing lifestyle patterns, demand for beverages having low alcohol content, and introduction of different blends by manufacturers. On the contrary, escalating need for healthy beverages, high taxes on liqueur that is imported, rising health concern associated to over alcohol consumption, growth and popularity of sport drinks market and lack of penetration especially in emerging countries are factors that may hinder the growth of the liqueur market.
Liqueur is an alcoholic drink that is bottled with both added flavors and added sugars that is generally derived from herbs, fruits or nuts. It is generally given its type or name based on what has been used to sweeten and flavor the beverage. The content of alcohol in the liqueur is lower compared to liquors due to the additives. Today liqueurs are utilized in assorted legendary and creative cocktails and are the ingredients which make the drink more special. Some of the most popular flavors of liqueur include coffee, chocolate, berry, cream, fruit, nut, herbal and floral. The Global Liqueur Market is poised to have a healthy growth at 2.9% CAGR over the predicted years (2017-2023).
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Key Findings
- The fruit liqueur manufacturers are inclining towards organic fruit as a source of raw material.
- Increasing sales of liqueur with alcohol content ranging between 15- 20% will boost the European liqueur market.
Key Players
Leading players profiled in the liqueur market include
- De Kuyper Royal Distillers (the Netherlands)
- Remy Cointreau (France)
- Amarula (South Africa)
- Beam Suntory, Inc. (U.S.)
- Pernod Ricard (France)
- Diageo (U.K.)
- Bacardi Limited (Bermuda)
Feb 2019– Stoli Group has lately revealed the launch of flavored rum liqueurs, Gator Bite in two exciting variants- coffee and satsuma. The coffee liqueur contains notes of toffee and hazelnut and the satsuma variant will have a fresh flavor of honey.
Jan 2019– Trio of bartenders, Simone Caporale, Monica Berg and Alex Kratena have introduced a novel liqueur brand, Muyu with the hope to redefine the category for the current day bartender. Taking the name for the term for seed in the Quenchan language, this trio Vetiver Gris (Kratena), Chinotto Nero (Caporale) and Jasmine Verte (Morica) will work hand in hand with De Kuyper Royal Distillers. These three modern liqueurs have been made using natural ingredients that has been inspired via the Amazon rainforest and presented in bottles resembling the perfume industry as well as focused on the philosophy of sustainability.
Regional Analysis
By Region, the Liqueur Market covers growth opportunities and latest trends across North America, Asia Pacific, Europe and Rest of the World. Of these, North America will head the market over the predicted years which is followed by Europe. Factors that are resulting to the growth of this market in these regions include increasing trends of lounges and clubs and changing lifestyle. In the APAC region, the liqueur market is predicted to grow at the fastest pace over the predicted years owing to escalating disposable income and increasing urbanization in developing countries such as India, Japan and China. On the other hand, the liqueur market in the Middle East and Africa is projected to have a steady growth over the predicted years.
Market Segmentation
MRFR report offers a broad segmental analysis of the Liqueur Market on the basis of flavor, packaging and distribution channel.
Based on Flavor
- Nuts
- Fruit
- Cream
- Coffee
- Chocolate
Based on Packaging
- Metal cans
- Plastic bottles
- Glass bottles
Based on Distribution Channel
- Off-trade
- On-trade distributional channel
Table of Content
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3 Liqueur market Industry Insights
Chapter 4 Liqueur market by Flavor Insights
Chapter 5 Liqueur market by Packaging Insights
Chapter 6 Liqueur market by Distribution channel Insights
To be Continued………………..,
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