Carolina Forest, SC – Samantha Siva Kumaran, CEO of Timetrics Risk and CEO of Nefertiti Holding Corporation, formed in New York, now in Myrtle Beach, SC, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Ms. Kumaran is a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.
“As a small-business owner, I see daily the importance of being involved and active when it comes to laws and regulation,” stated Ms. Kumaran. “Joining NSBA’s Leadership Council will enable me to take our collective small-business message to the people that need to hear it most: Congress.”
Ms. Kumaran has been a seasoned entrepreneur for 30 years in New York City. Her risk advisory and software company Timetrics has serviced Fortune 100 companies including Duke Energy, Niagara Mohawk Energy Marketing, Blue Rock Energy, Louis Dreyfus, Bristol Myers Squibb, Tyko International, Credit Suisse First Boston, Nomura Securities, Fuji Securities, Giro Credit and JP Morgan. In 2018, she was awarded a Top 10 as a Enterprise Risk Management service company by CIO.
For several years she developed an independent record company called Genie Entertainment, which also garnered Top 30 airplay in smooth jazz, and distribution through major label deals with Warner Electric Atlantic, including negotiating individual deals in many countries, including South Korea, Japan and Europe. Her albums have been recorded with grammy winning artists and producers including David Benoit and Richard Elliot.
Ms. Kumaran has earned a first class honors Masters and Bachelors in Applied Math and Theoretical Physics, summa cum laude from Trinity College, University of Cambridge, UK. She has provided extensive risk advisory and developed successful energy and financial risk mitigation strategies to corporations and governments with annual revenues exceeding $2BN and provided advisory on complex derivative and structured assets in today’s highly volatile and expanding deregulated markets. Most recently in 2016 she formed Nefertiti Funds – a group of companies focused on capital appreciation and returns on investment, using derivatives and forecasting algorithms. She maintains a keen eye on regulatory and compliance issues and the access to markets for small businesses.
She is passionate about policy and public advocacy and has been a keynote speaker on issues surrounding changing East-West relations, and the role of risk management in Governments and infrastructure. As a minority woman business owner, she works with a small team of analysts. In her spare-time she maintains an avid interest in independent film advancing global unity and spiritual awareness.
Ms. Kumaran joined the NSBA Leadership Council as part of her efforts to tackle the many critical issues facing small business, including tax reform, regulatory restraint, health care costs and how access to capital will impact small business. The NSBA Leadership Council is focused on providing valuable networking between small-business advocates from across the country while ensuring small business a seat at the table as Congress and regulators take up key small-business proposals.
“I am proud to have Ms. Kumaran as part of our Leadership Council,” stated NSBA President and CEO Todd McCracken. “She came to us highly recommended and I look forward our coordinated efforts for years to come.”
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For more on the NSBA Leadership Council, please visit www.nsba.biz
Contact: Samantha S. Kumaran
212-431-5098 (o) / 917-636-1364 (c)
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