Market Overview
Location analytics is a methodology used to detect a location or geography of a particular business unit. This data is generally transactional, portrayed through a geographical information system. Location of a business unit is detected through real-time as well as historical, geographical data. Location analytics is primarily sued to detect and prevent certain disasters. The global location analytics market is estimated to witness fast-paced growth, as per the latest report by MRFR. The MRFR analysis states that the global location analytics market is set to expand at an impressive CAGR of 19% over the review period.
Such growth is attributable to the increasing growth in the retail market and a growing focus on the augmentation of customer satisfaction. Further, the rising adoption of technologies is also driving the location analytics market over the review period. Further, location analytics can also be applied for predictive analysis, rising adoption by small and medium-sized enterprises and market intelligence. However, some factors are restraining the market from ascension during such a review period. These factors include issues related to security, privacy, and error-prone database which are hindering consumers from the adoption of location analytics. Alternatively, various analytics solutions that are used nowadays in applications such as web analytics and data analytics.
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Market Segmentation
The researchers at MRFR segment the global location analytics market by component, deployment, software, end-users, and region. Based on the component, the global location analytics market is segmented into service and software. Based on deployment, the global location analytics market is segmented into on-premise and hosted. Based on software, the location analytics market is segmented into reverse geocoding, geocoding, reporting, thematic mapping, spatial analysis, and data integration. Among these, the geocoding segment is estimated to lead the global location analytics market owing to the increasing usage of educational institutes, hotels, and restaurants for making appropriate decisions. Based on end-users, the location analytics market is segmented into government, IT and telecommunications, transportation, BFSI, retail, healthcare, and energy & utilities.
Key Players
Distinguished players that are impacting the Location Analytics Market at a fast pace include TIBCO Software Inc. (U.S.), ESRI (U.S.), Pitney Bowes (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), Galigeo (France), Cisco Systems, Inc. (U.S.), Alteryx, Inc. (U.S.), IBM Corporation (U.S.), and Microsoft Corporation (U.S.).
Detailed Regional Analysis
The location analytics market is segmented into the regions of North America, Latin America, the APAC, and the Rest of the World. The global location analytics market is expected to garner a market revenue valuation of USD 25 billion by the end of the estimate period. North America spearheads the global location analytics market over the forecast period. Such growth in the region’s location analytics market is attributable to the prevalence of several notable players in the region. Further, a prevalence of a sophisticated technological infrastructure has enabled a seamless integration of the latest technologies, hence, driving the global location analytics market. Apart from that, the adoption of digital media for higher online presence by several enterprises is also expected to aid in market expansion during the forecast period.
Asia Pacific is also anticipated to witness fast-paced ascension during the forecast period. This is causative to the rapid emergence of digitization in several end-user industries. Further, organizations are focusing on the intensification of customer satisfaction and ease of communication. This, in turn, has led them to adopt location analytics. Attracting consumers from online platforms using location analytics is a trending strategy for business expansion in the region.
Industry Update
October 2019: Kinetica recently announced that its Active Analytics Platform is now powered by Oracle and is available in the Oracle Cloud Marketplace.
LIST OF TABLES
TABLE 1 GLOBAL LOCATION ANALYTICSMARKET, BY COMPONENT
TABLE 2 GLOBAL LOCATION ANALYTICSMARKET, BY SOFTWARE
TABLE 3 GLOBAL LOCATION ANALYTICSMARKET, BY DEPLOYMENT
TABLE 4 GLOBAL LOCATION ANALYTICSMARKET, BY END-USERS
TABLE 5 GLOBAL LOCATION ANALYTICSMARKET, BY GEOGRAPHY
Continued……
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LIST OF FIGURES
FIGURE 1 RESEARCH NETWORK SOLUTION
FIGURE 2 GLOBAL LOCATION ANALYTICSMARKET, BY COMPONENT (%)
FIGURE 3 GLOBAL LOCATION ANALYTICSMARKET, BY SOFTWARE (%)
FIGURE 4 GLOBAL LOCATION ANALYTICSMARKET, BY DEPLOYMENT (%)
FIGURE 5 GLOBAL LOCATION ANALYTICSMARKET, BY END-USERS (%)
Continued……
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