Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
Scope of the Report:
Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty reached a sales value of approximately 1330.99 M USD in 2017, with 66.76% of global sales volume.
The global Loyalty Management market is valued at 1990 million USD in 2018 and is expected to reach 5240 million USD by the end of 2024, growing at a CAGR of 17.5% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Loyalty Management.
Europe also play important roles in global market, with market size of xx million USD in 2019 and will be xx million USD in 2024, with a CAGR of xx%.
This report studies the Loyalty Management market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Loyalty Management market by product type and applications/end industries.
Market Segment by Companies, this report covers
Alliance Data Systems Corporation
Oracle Corporation
IBM Corporation
Aimia Inc
SAP SE
Maritz Holdings Inc.
Fidelity Information Services
Bond Brand Loyalty
Brierley+Partners
ICF International
Kobie Marketing
Tibco Software
Comarch
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Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers
Customer Loyalty
Employee Retention
Channel Loyalty
Market Segment by Applications, can be divided into
BFSI
Travel & Hospitality
Consumer Goods & Retail
Other
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Table Of Contents:
1 Loyalty Management Market Overview
1.1 Product Overview and Scope of Loyalty Management
1.2 Classification of Loyalty Management by Types
1.2.1 Global Loyalty Management Revenue Comparison by Types (2019-2024)
1.2.2 Global Loyalty Management Revenue Market Share by Types in 2018
1.2.3 Customer Loyalty
1.2.4 Employee Retention
1.2.5 Channel Loyalty
1.3 Global Loyalty Management Market by Application
1.3.1 Global Loyalty Management Market Size and Market Share Comparison by Applications (2014-2024)
1.3.2 BFSI
1.3.3 Travel & Hospitality
1.3.4 Consumer Goods & Retail
1.3.5 Other
1.4 Global Loyalty Management Market by Regions
1.4.1 Global Loyalty Management Market Size (Million USD) Comparison by Regions (2014-2024)
1.4.1 North America (USA, Canada and Mexico) Loyalty Management Status and Prospect (2014-2024)
1.4.2 Europe (Germany, France, UK, Russia and Italy) Loyalty Management Status and Prospect (2014-2024)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Loyalty Management Status and Prospect (2014-2024)
1.4.4 South America (Brazil, Argentina, Colombia) Loyalty Management Status and Prospect (2014-2024)
1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Loyalty Management Status and Prospect (2014-2024)
1.5 Global Market Size of Loyalty Management (2014-2024)
2 Manufacturers Profiles
2.1 Alliance Data Systems Corporation
2.1.1 Business Overview
2.1.2 Loyalty Management Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Alliance Data Systems Corporation Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
2.2 Oracle Corporation
2.2.1 Business Overview
2.2.2 Loyalty Management Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Oracle Corporation Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
2.3 IBM Corporation
2.3.1 Business Overview
2.3.2 Loyalty Management Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 IBM Corporation Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
2.4 Aimia Inc
2.4.1 Business Overview
2.4.2 Loyalty Management Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Aimia Inc Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
2.5 SAP SE
2.5.1 Business Overview
2.5.2 Loyalty Management Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 SAP SE Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
2.6 Maritz Holdings Inc.
2.6.1 Business Overview
2.6.2 Loyalty Management Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Maritz Holdings Inc. Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
2.7 Fidelity Information Services
2.7.1 Business Overview
2.7.2 Loyalty Management Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Fidelity Information Services Loyalty Management Revenue, Gross Margin and Market Share (2017-2018)
Continued…….
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