Maarten Baltussen, General Manager – Europe at Blue Ridge, the leading platform blending supply chain planning and pricing solutions for resiliency, recently discussed inventory planning in the European food industry in LogisticsMatter magazine. Read the full article here. 

According to Baltussen, a 2021 Supply & Demand Chain Executive Pros to Know winner, “In today’s volatile market, what matters most is achieving service levels. From supply shortages to higher competition, the need to adapt new models of selling is required to accommodate new buying preferences and practices. Driven by a rapidly changing market leading with ecommerce growth and pandemic buying, there are trends worth examining as Europe grows in managing logistics and a fluctuating supply chain.” 

Baltussen added, “Only when European food companies accurately measure the cost of a great customer experience can success be determined. There is science behind inventory planning, and it is demonstrated by taking advantage of the opportunities to ramp up or down supply to minimize bottom-line costs. When food businesses can efficiently see what people are buying, when, how and how much they are willing to pay for it, they can eliminate the unprofitable “gut check” style of pricing. 

LogisticsMatter is an online supply chain and logistics news platform exploring logistics trends and developments. LogisticsMatter is one of the world’s biggest independent logistics blogs.

About Blue Ridge

Achieving a resilient supply chain sits at the intersection of demand, price, and inventory – where a company’s customers, suppliers, and their operations meet. Blue Ridge’s cloud-native planning and pricing platform gives Wholesale Distributors, Specialty Retailers and Discrete Manufacturers app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and seamless collaboration, Blue Ridge bases success off increases in customer profitability and service levels.

Learn more at https://blueridgeglobal.com/ or request a demo at https://blueridgeglobal.com/request-demo/.

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