Market Highlights:
Cloud marketing is a process that is adopted and implemented by a vast pool of organizations, irrespective of their industry and size. With the help of integrated digital experiences, the process is used to market the goods and services online.
This process can be used for personalization builder, journey builder, audience builder, marketing cloud connect, and analytics builder. Journey builder is used by organizations to advertise, mobile, email, advertising, social, and web. Additionally, it offers a seamless experience for the customer across sales, marketing, and service. Audience builder is known as building a single view of each customer by adding data from various source with healthy management of contact. Organizations have the capability of using all their data from every source like sales cloud and service cloud data, offline data, and web analytics.
The global marketing cloud platform market is driven by the burgeoning adoption of content marketing software for the purpose of personalized marketing and customer engagement, heightened use of social media for advertising, emergence of location-based marketing, increasing adoption of analytics in marketing cloud platform, and the development of mobile marketing platform owing to a proliferating use of smart mobile devices.
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Major Key Players
- Adobe Systems Incorporated (U.S.),
- Oracle Corporation (U.S.),
- Salesforce.Com (U.S.),
- International Business Machines Corporation (U.S.),
- Cision Ab (Sweden),
- Etrigue Corporation (U.S.),
- Hatchbuck (U.S.),
- Hubspot (U.S.),
- Infusionsoft (U.S.),
- Leadsquared (India)
The market players focus on technology innovation to keep themselves ahead of the curve. Other strategies devised by the players of the marketing cloud platform market for gaining prominence include acquisitions & mergers, expansion of product portfolios, post-deployment services, etc.
Industry Updates/New:
May 8th, 2019, Selligent Marketing Cloud, a global B2C marketing automation organization, made an announcement that PUMA, one of the pioneering sports brands, as its official client. It was mentioned that PUMA will leverage the technology of Selligent Marketing Cloud in order to automate its digital marketing campaigns by delivering customized content to consumers across Europe.
May 8th, 2019, Acquia, an open source digital experience organization, made an announcement today that it has acquired Mautic. Mautic is the creator of the world’s only campaign management platform and open marketing automation.
Regional Analysis
The global marketing cloud platform market is regionally segmented into the following regions: Asia Pacific, Europe, North America, and Rest of the World (RoW).
North America spearheads the global marketing cloud platform market with the highest share of the market. This region is further expected to maintain its leading position due to the presence of major players in the region and continuous investments by both small and large enterprises in cloud marketing in order to enhance their business. Another other dominating factor influencing a positive growth in the global market is the inclusion of improved marketing techniques like marketing automation, social media marketing, inbound marketing, increasing number of cellphones, and content marketing through video and visual content.
Both Canada and the US are the major contributors of the overall North American market, aiding the growth of the region significantly with its contribution. The increasing rate of social media users, ad expenses, and smartphone users is strikingly high in North America as compared to other notable regions. The penetration of mobile devices in North American countries like Canada and the US is offering marketers the strong channel to target their potential customers. This is significantly proliferating the marketing cloud platform market in this region.
Segmentation:
The global marketing cloud platform market segmentation is based on the following dynamics: end-user, platform, and solution.
By platform, the market segments into cloud-based platform, customer management platform, business to business cloud platform, and software-as-as-service based platform. The customer management platform or CRM platform aids in helping users drive and manage the sales, customer support, and marketing aspects of their business. CRM tools help complete tasks with much more efficiency. It offers integrated functions and helps users to organize, centralize, and manage key customers, prime data, and sales.
By solution, the market divides into digital marketing solution and integrated solution.
By end-user, the market comprises financial services, travel, retail, life sciences, technology, and media & entertainment.
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Intended Audience
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
LIST OF TABLES
Table 1 Marketing Cloud Platform Market, By Platform
Table 2 Marketing Cloud Platform Market, By Solution
Table 3 Marketing Cloud Platform Market, By End-User
Table 4 Marketing Cloud Platform Market, By Region
Table 5 North America Marketing Cloud Platform Market, By Platform
Table 6 North America Marketing Cloud Platform Market, By Solution
Continued….
LIST OF FIGURES
Figure 1 Research Solution
Figure 2 Marketing Cloud Platform Market: By Platform (%)
Figure 3 Marketing Cloud Platform Market: By Solution (%)
Figure 4 Marketing Cloud Platform Market: By End-User (%)
Figure 5 North America Marketing Cloud Platform Market, By Platform (%)
Figure 6 North America Marketing Cloud Platform Market, By Solution (%)
Continued….
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