Matt Mong, VP of Market Innovation and Category Design at Adeaca, the leader in Project Business Automation (PBA), an all-in-one business management cloud solution for project-based companies, recently discussed the importance of communicating to targeted specific sectors. Read the Forbes article here.
According to Mong, “There is a fundamental failure to communicate in a meaningful language that proves the vendor understands the pain points, authentic challenges of a sector, whether focused in engineering, construction, or manufacturing enterprise.
“Sector delineation certainly guides the conversation. This is especially true when customer design, engineering, and process business automation must be addressed. There are buzzwords within sectors, yet the process usually defines what perks up the listening. Technology vendors need to acknowledge this frustration. They rarely do because they want to talk about their great solution, rather than explaining a sincere understanding about the nature of the business they hope to acquire as a customer,” shared Mong.
Mong is a proud member of the Forbes Business Development Council, An invitation-only organization for senior-level sales and business development executives. Members are respected leaders and executives who are selected for the council based on the depth and diversity of experience in the business development space.
About Adeaca:
Adeaca is the first company to introduce Project Business Automation (PBA), a new category of software systems built for companies who consider projects an important part of their business. Recognized by Forrester, PBA is revolutionizing how projects get done by providing the capabilities to manage and govern project processes from beginning to end.
The PBA Quick Guide provides a high-level overview on how PBA focuses on the business side of projects and how to apply new rules to improve key business drivers.
Adeaca knows the challenges of managing and delivering projects, whether external or internal, and the solutions to solve them. The Adeaca team consists of project experts who understand that many companies cannot deliver better outcomes due to three primary conditions:
- No standardized project governance
- No timely information to detect problems early enough to rectify them
- Inefficient collaboration among project team members and stakeholders
Adeaca recognizes that these problems stem from a lack of process and information integration, meaning systems run separately in silos, data are not shared, and processes are not synchronized. Without real-time data any insights are outdated, and manually compiled data are prone to error and bias. As a result, stakeholders cannot access information easily in a timely fashion, leading to poor collaboration and project outcomes.
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