Matt Mong, VP of Market Innovation and Category Design at Adeaca, the leader in Project Business Automation (PBA), an all-in-one business management cloud solution for project-based companies, was recently featured in Forbes. Mong discussed why new product categories, such as project business automation (PBA) often face resistance. Read more here.
Mong shared, “When bringing new technology to market, analysts want to compare that technology to the status quo. There is typically a critical assessment of features, advantages, and benefits among a class of existing products, or what is called a product category. New product is supposed to fit within this category.”
Not every new product deserves its own category. It has to make sense logically. However, analysts, editors, and businesses should be open to new categories if they are presented clearly as solutions to their problems. Change is uncomfortable, and it is critical that these new categories and solutions are soundly presented. Otherwise, they will be considered marketing gimmicks and summarily dismissed. PBA is simply one example of sound category design, showing customers a clear path of how technology has evolved to the next logical step.
About Project Business Automation:
Adeaca is now recognized by Forrester as the next paradigm-shifting solution. PBA is revolutionizing project-driven industries including:
- Architecture, Engineering, Construction
- ETO (Engineer-to-Order)
- Contract Manufacturing
- Aerospace & Defense
- Energy & Utilities
The PBA Blueprint focuses on the business side of projects and how to apply new rules to improve key business drivers as a project-driven company.
About Adeaca:
Adeaca knows the challenges project-based companies face and the solutions to solve their core business problems. The Adeaca team consists of project industry experts who understand that project-driven companies cannot deliver better outcomes because of three primary reasons:
- No standardized project governance
- No timely information to detect problems early enough to rectify them
- Inefficient collaboration among project team members and stakeholders
Adeaca sees the bigger picture. It is the only uniquely positioned solutions-based organization that understands why project-driven companies cannot govern projects effectively, produce reliable and timely information, nor collaborate well with existing systems. This lack of integration means systems run separately in silos, data are not shared, and processes are not synchronized. Without real-time data any insights are outdated, and manually compiled data are prone to error and bias. As a result, stakeholders cannot access information easily in a timely fashion, leading to poor collaboration and project outcomes.
Adeaca understands that integration is key to solving the current limitations of these project-based challenges. The viewpoint must be elevated from separate departmental needs to what the project business requires as a whole. Project Business Automation is the future of large project-based manufacturing and provides advanced capabilities that will propel the industry forward.
Media Contact
Company Name: Adeaca
Contact Person: Shina Neo, Editorial Director and Media Relations Specialist
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City: Atlanta
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Website: https://www.adeaca.com/