Mobile commerce or m-commerce refers to buying and selling of goods and services using hand-held devices like smartphones and tablets. Rapid technological advances have brought significant growth to the mobile device and global m-commerce market, with more and more people inclined to use smart devices to carry out their m-commerce activities. Higher adoption of mobile devices has enabled various retail stores to go online and continuously engage in rigorous marketing strategies to attract customers.
Publisher’s analysts forecast the global m-commerce market to grow at a CAGR of 27.48% during the period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the global m-commerce market for 2016-2020. To calculate the market size, the report considers the revenue generated from m-commerce done through tablets and smartphones.
The market is divided into the following segments based on geography:
– Americas
– APAC
– EMEA
Publisher’s report, Global M-Commerce Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
– Alibaba
– Amazon
– Apple
– eBay
– Google
– PayPal
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Other prominent vendors
– ASOS
– Barnes & Noble
– Best Buy
– Costco
– GameStop
– Groupon
– J. C. Penney
– Kohl’s
– Liberty Interactive
– LL Bean
– Lowe’s
– Macy’s Newegg
– MasterCard
– Sears Holdings
– Softcard
– Staples
– Target
– The Home Depot
– Visa
– Walmart
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Table of Contents:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market description
PART 06: Market Overview
PART 07: Market landscape
PART 08: Market segmentation by platform
PART 09: Buying criteria
PART 10: Geographical segmentation
PART 11: Market attractiveness
PART 12: Key leading countries
PART 13: Market drivers
PART 14: Impact of drivers
PART 15: Market challenges
PART 16: Impact of drivers and challenges
PART 17: Market trends
PART 18: Vendor landscape
PART 19: Appendix
PART 20: Explore Publisher
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