The report furnished by Market Research Future (MRFR) states that the menstrual cup market, depicting an attractive growth pattern, will attain the valuation of USD 1514.01 million by 2023. Moreover, the market is stated to exhibit a CAGR of 3.50% during the forecast period (2018-2023).
A menstrual cup is an eco-friendly alternative to tampons and sanitary pads and is derived from medical-grade silicone. Menstrual cup refers to a female sanitary product which comes in the form of a bell-shaped cup and is inserted into the vagina during menstruation. These cups help prevent leakage of menstrual fluids, making it highly convenient.
Menstrual cups, with a lifespan of 1 to 10 years, is touted to be a highly affordable solution with relation to female hygiene. Menstrual cups are reusable, thereby increasing demand among the women populace. Plus, on the face of increasing awareness about menstrual cups among the female population, the availability of a variety of cups of different sizes is growing at a global level. This factor results in an accelerated number of campaigns being conducted by numerous manufacturers, educational institutes, and also various women communities, influencing the market growth.
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In addition, with the growing penetration of e-commerce and online options available for the marketing of menstrual cups, the demand for the market is predicted to achieve higher levels of growth in the coming years. For instance, in November 2018, in order to make moon cups more mainstream, ASOS has begun to sell its menstrual cups on online sites.
However, owing to conservative societies with low-level acceptance of these products, the market growth is expected to take a hit to some extent in forthcoming years. But, as sanitary pads are not always ideal in every type of situation, menstrual cups generally offer ease of use in that regard, a factor that will bear great news for the market in the assessment period.
Key Players for Global Menstrual Cup Market
The prominent vendors operating the global menstrual cup market include Lunette, Anigan, Diva International Inc., Vcup, LadyCup, FemCap Inc., Me Luna, Ruby Life Ltd., Irisana S.A., The Keeper Inc., and many others.
Industry News
December 2018 – A start-up called StoneSoup that started in 2015 in India, has come up with its latest line of offering – menstrual cups. The design of the cup is highly innovative as well as intuitive, with no rim lines and stain-causing grooves. The menstrual cup is smooth and is bell-shaped, along with a few grip lines. The company, with the new product launch, aims to create an India brand of menstrual cups, which has never been done before.
Loon Labs has created reusable cups which tracks the color and volume of the menstrual fluid. It is the world’s first Bluetooth connected menstrual cup which offers women with analytics and tools to monitor their bodies by using metrics.
Segments for Global Menstrual Cup Market
The market is segmented on the basis of type, product, and distribution channel.
By product, the market has been segmented on the basis of disposable menstrual cup and reusable menstrual cup. Here, the reusable menstrual cup segment is poised to lead the market during the forecast period. The growth of the segment is on account of the reusability cycle of such cups that range from 1 to 5 years. In addition, these products are eco-friendly and cost-effective, elevating their appeal among women.
Type-wise, the market is considered for pointy, hollow, flat, and round. Among these, the round menstrual cups held 43% of the total market share due to the flexible design of such products, augmenting their demand.
The distribution channels in the market are retail outlets, online stores, and others. Among these, online store channels grabbed almost 62% of the overall market share, as a result of the penetration of e-commerce stores.
Regional Analysis for Global Menstrual Cup Market
The region of Americas will be leading the global menstrual cup market during the conjectured period. This feat has been possible in the region backed by a number of programs that are conducted by the government for creating awareness among the consumers. Moreover, the presence of leading manufacturers like LENA Cup and Diva International is bound to bring in good news for the regional market in the coming years.
The report predicts that the Europe market will showcase a highly lucrative growth owing to the presence of well-known players. Furthermore, with the growing health care cost, the demand for menstrual cup is bound to get triggered in the region.
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Asia Pacific is projected to be the third largest market, registering a steady growth in the healthcare sector, backed by the major contributors like India, Japan, China, the Republic of Korea, as well as Australia. The regional market is set to expand further resulting from the several awareness programs being conducted by a number of organizations along with the government in the region.
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