Canby, Oregon, USA – March 18, 2021 – It has taken Mitche Graf thirty-five years of trial and error to develop the concepts in his latest book, “Customer Service is Dead: Delivering 6-Star Service in A 1-Star World.” Graf says, “Getting punched in the face from failure is probably the best teacher I ever had, and most of the lessons I learned were born out of those failures.”
A majority of Graf’s education and training has been from the School of Hard Knocks, from which he has earned his Ph.D. degree. Through the high-notes of his business home runs, to the low-notes of bankruptcy in the 1990s, Mitche has continued to make bold attempts to redefine the limits of his abilities and to reinvent the way his businesses operate so they don’t become all-consuming black holes that suck him dry of his creative juices and zest for life.
If Graf’s past is any indicator of the success of his book, then “Customer Service is Dead: Delivering 6-Star Service in A 1-Star World” is slated to become a bestseller. A biography review reveals numerous successes of Graf from best-selling author, serial entrepreneur, international speaker, nationally-syndicated radio host, and former All-American Track & Field athlete. Graf says, “There has been a seismic shift in the way that businesses of all sizes take care of their customers, and it’s not for the good! This book attempts to re-establish the importance of making sure we give each and every one of our customers a ‘6-star’ service. It doesn’t matter what industry you are in; this book will give you a new set of eyes for how to deliver impeccable service.”
Graf’s high-voltage seminars and workshops have been taught around the world to over 75,000 people in nine countries and nearly every state in the U.S. His cutting-edge articles and columns have appeared on the pages of business trade magazines such as Rangefinder, PPA Magazine, Limo Digest, Chauffer Driven, Image Maker, and Fresh Cup, as well as many online marketing sites and blogs. Graf’s students have generated more than $1,000,000,000 in sales as a direct result of executing his innovative methods and techniques.
Early reviews praise the book, and other readers should take note of them.
“A revolutionary approach to taking care of your customers.”
“Ground-breaking concepts that have not been discussed in other business books.”
“This book is so brilliantly simple you wonder why it hasn’t been written about before.”
“I’ve read all of Mitche’s other books, and this by far is his most important.”
“Mitche’s ability to tell a really good story makes for an easy read and gets your brain working.”
Graf explains, “Whether you own a business, are a manager, work in a phone center, sell real estate, have a dental clinic, work in hospitality, or work for your local city hall, this book will revolutionize the way you look at the customer experience.” His writing style is far from being your typical business author: it’s very relaxed with a bit of humor woven in for good measure.
Published by Power Marketing 101, “Customer Service is Dead: Delivering 6-Star Service in A 1-Star World” launches Friday, March 19, 2021, on Amazon in eBook, paperback, and hardcover. For author interviews, public appearances, and book signings, contact Graf directly at sales@mitchegraf.com.
ABOUT THE AUTHOR
Best-selling author, serial entrepreneur, international speaker, nationally-syndicated radio host, and former All-American Track & Field athlete, Mitche Graf has been a passionate lifestyle entrepreneur for over 25 years, dangling his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he prides himself on knowing how to squeeze every drop of potential out of his endeavors. In 2019, he took time off from his own businesses and became the President of an affiliate for the San Francisco Giants baseball team for a season, and bolstered attendance by over 12%, which was the biggest increase in all of professional baseball. Over the past three decades, Mitche has created many multi-million-dollar companies… two award-winning restaurants, a bustling catering & events company, a national spice manufacturing business with over 4000 accounts, a photography studio, a cribbage board company, an award-winning limousine business, a portable hot tub rental business, a drive-through espresso company, an educational products company, an athletic fitness testing corporation, and even a nightcrawler company.
Having started, built, and successfully operated and sold numerous enterprises in a multitude of industries has taught him a simple truth: the same basic business principles apply, regardless of the arena you may play in. As an educator and motivational speaker, he passionately believes life is meant to be lived, not endured, and we each can make a profound difference in the world. He loves his family, loves his friends, and the rest just falls into place! Gruf is passionate about the outdoors, laughing, playing guitar, reading, listening to great music, cooking, eating, drinking good wine, taking a tremendous amount of time off to chill, and most importantly, spending time with his family. Mitche lives in a small country town in Oregon with his wife Tami and their three small children Jaycee, Colton, and Sierra, Tilly the Dog, Nickels the Bunny, Coral the Hermit Crab, and several hundred guppies (names not important). He spends much of his time looking for ways to work smarter, not harder, so he can spend more time doing and enjoying the things in life that are most important to him. He believes that EVERY DAY IS A SATURDAY, and this perspective inspires him to wake up every day with a sense of excitement and enthusiasm to live his life by design.
Media Contact
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