Mobile Device Management Market Drivers and Restraints
One of the primary factors driving the growth of the market is the increasing adoption of smartphones and tablets, which is likely to drive the demand in the mobile device management market over the assessment period. Moreover, the incorporation of mobile device management proficiencies into the Unified Endpoint Management (UEM) suite is also one of the major factors driving the growth of the market over the review period.
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Competitive Analysis
The key market players identified by MRFR in the mobile device management market include AirWatch (USA), 42Gears Mobility Systems (India), BlackBerry (Canada), Citrix Systems (USA), SAP (Germany), Good Technology (USA), FiberLink Communications (USA), IBM (USA), ManageEngine (USA), Mitsogo (USA), Microsoft (USA), MobileIron (USA), Sophos (UK), SOTI (Canada), and VMware (USA).
Segmental Analysis
The global mobile device management market is segmented on the basis of type, deployment, organization size, and vertical.
Based on the type, the market is bifurcated into services and solutions. On the basis of deployment, the market bifurcated into on-cloud and on-premise. The market is estimated to witness a substantial rise in on-cloud deployment; hence, the on-cloud segment is touted to reach a relatively higher growth rate. Based on the organization size, the market is segmented into small, medium enterprises (SMEs), and large enterprises. The SME segment is expected to dominate the market over the review period, driven by the increasing adoption off cloud-based mobile device management. On the basis of verticals, the market is segmented into education, banking, financial services and insurance (BFSI), government & public sector, manufacturing, healthcare, media & entertainment, software & technology, retail, transportation & logistics, telecommunication, and others.
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Regional Analysis
The global mobile device management market is segmented on the basis of region, into Europe, Asia Pacific, North America and the rest of the world.
The increasing smartphone penetration, technological advancements, and the presence of major market players are enabling North America region to acquire the maximum market share and dominate the market over the review period. The developed country of US is the leading market across North America, followed by Canada. Several organizations in the North American region are implementing enterprise mobility solutions to meet the necessity of the growing, dynamic mobile workforce, which consequently, is driving the augmented demand for mobile device management solutions across the region. The businesses operating in the mobile device management in the region, mainly adopt acquisition as a major business strategy, which in turn helps them to surge their product offerings in order to increase their reach globally. In addition, mergers and focus on research and development are some of the major strategies adopted by the market players operating in this market. The region has observed augmented adoption of MDM solutions within establishments largely to protect their content from cyber-attacks, web and network threat security, piracy and data breaches, and severe data losses.
The European market for mobile device management is also expected to witness substantial growth over the review period and acquire a significant market share. The economic landscape of Europe is similar ot that of Nroth America, hence, offers favorable conditions for the market to expand over the assessment period.
The aisa pacific market is expected to witness the fastest growth rate over the review period and offer profitable opportunities for the market players across the globe. The rapid industrialization in the region, especially in developing economies such as India and China is driving the market growth.
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