Mobile Ticketing Global Market – Overview
Mobile Ticketing is defined as a process by which one can book tickets for any transportation/event/entertainment show via mobile devices without using any paper at all. Market Research Future (MRFR) has published a research report about the global Mobile Ticketing Market that presages advancement for this market at 19% CAGR (Compound Annual Growth Rate) between 2016 and 2022. By value, the market has been figured to be worth the US $ 4026 mn by the end of the forecast period.
Analyzing the market structure, this report weighs the future growth potential of the market. It assesses the strategies of the key players in the market and supports the competitive developments like joint ventures, new product developments, mergers & acquisitions, research and developments (R&D) in the market.
The big factor aiding the mobile ticketing market growth is a range of its advantages. Such advantages include increased customer convenience, reduced production costs, and reduced distribution costs. Other factors contributing to the market growth include rising market penetration of smartphones, demands of instant ticket booking, digitization, and the emergence of the latest technologies. Mobile ticketing is also reducing paperwork time and errors, along with providing immediate information accessibility. However, lack of awareness, poor internet connectivity, prevailing security concerns regarding mobile payment can hinder the market growth.
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Latest Industry News
- Lake County Transit is offering a new service that would allow riders to purchase fares via a mobile phone app. Not only this service will give customers, a cashless fare payment choice; it will also allow riders to purchase and activate LakeXpress passes before boarding with their smartphones. 6 MAR 2019
- The Loop Trolley Company’s mobile ticketing app is now live at the app store for Apple’s iOS. 6 MAR 2019
Key Players:
The important contenders adding to the mobile ticketing market are Masabi (UK), Helpshift (U.S.), ticketscript (Netherlands), Zendesk (U.S.), Airtag (France), Alliance Tickets (U.S.), Proxama (UK), Coast to Coast Tickets (U.S.), RazorGator (U.S.), Ace Ticket Worldwide (U.S.), StubHub (U.S.) among others.
Segmental Analysis
The segmentation of the Mobile Ticketing Market has been conducted on the basis of technology, application, type, and region. The segmentation based on the application of the mobile ticketing market comprises of travel tickets, entertainment tickets, and others. On the basis of technology, the mobile ticketing market has been segmented into optical character recognition (OCR), 2D bar code, and near field communication (NFC) technology. The 2D bar code has been sub-segmented into QR code and PDF 417. On the basis of type, the mobile ticketing market has been segmented into SMS ticketing and mobile applications. Based on the regions, the mobile ticketing market is segmented into the Middle East, Europe, APAC, North America, Africa, and Latin America.
Detailed Regional Analysis
The regional analysis of mobile ticketing is being studied in regions such as the Middle East, Europe, APAC, North America, Africa, and Latin America. The analysis of the mobile ticketing market states that the North American region is governing the mobile ticketing market due to the elevated penetration of mobile ticketing uses and is followed by the European region. It has also been noticed that the use of mobile ticketing for concerts which started initially in the European region has gained significant momentum. As the European region had initial adoption of mobile ticketing it also has control over the second principal market share in the mobile ticketing market. The Asia Pacific region is anticipated to develop considerably in the mobile ticketing market over the forecast period owing to factors such as the mounting improvements in mobility and opening of NFC.
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Intended Audience
- Technology investors
- Mobile Ticketing service providers
- Internet service providers
- Mobile Ticketing platform providers
- Technology providers
- Research/Consultancy firms
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