Market Overview:
Value added services are the extra services other than calls and fax transmissions offered by the telecom industry. Mobile Value Added Services includes short message services, multimedia messaging service, mobile email, mobile money, location based services among others. Nowadays, smartphones and tablets became an integral part of an individual’s life which is boosting the mobile value added services market. According to a recent study report published by the Market Research Future, The global market of Mobile Value Added Services is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The major factors contributing to the Mobile Value Added Services Market growth includes is the growing penetration of smartphones and tablets among various subscribers, increasing demand for entertainment content, increasing adoption of location based services, rising demand for mobile phones and the increasing usage in the social networking apps. Also, other factors such as service providers been offering effective 3G and 4G solutions and the increasing demand for wireless mobile technology are boosting the growth of the mobile value added services.
The adoption of location-enabled mobile VAS. With the help of location-enabled mobile VAS consumers are able to access real-time directions to nearby locations, weather forecasts, and traffic updates on their mobile devices. Mobile advertisers are targeting smartphone users for marketing their products and services as the location-based advertising is cost-effective. Moreover, the handset manufacturers and location-based services (LBS) providers are developing applications that incorporate location-enabled search with social networking sites as it helps users post updates on social networking sites with details of their exact location.
Major Key Players:
Alibaba Group Holdings Limited (China), Google (U.S.), Vodafone Group (U.K.), Comviva Technologies Limited (India), OnMobile Global Limited (India), InMobi (Singapore), Apple (U.S.), A&T Intellectual Property (U.S.), KONG.net. (China), Gemalto NV (Netheralnds) are some of the prominent players at the forefront of competition in the Global Mobile Value Added Services Market and are profiled in MRFR Analysis.
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Industry News:
December 31, 2017 – Alibaba had another great quarter driven by the continued strength of the Chinese consumer and the wide and innovative range of services we provide for merchants and consumers,” said Daniel Zhang, Chief Executive Officer of Alibaba Group. “We are excited by the continued momentum in New Retail, which came to life during another record-breaking, Global Shopping Festival. We expanded the scale and footprint of our New Retail initiatives with the vision of delivering true convergence of the online and offline consumer experience through mobile and enterprise technology.”
December 21, 2017 – Companies such as Alphabet Inc., AT&T Inc., Samsung Electronics, Blackberry Limited, Vodafone Group Plc., OnMobile Global Limited, and ZTE Corporation among others are some of the key players in the global mobile value added services market. These companies are constantly striving hard to gain an advantage over others with the help of offering better and innovative services. Along with this, the companies are engaging into tactical business decisions such as mergers, partnerships, takeovers, and joint ventures to enhance their market presence.
Mobile Value Added Services Global Market Competitive Analysis:
The market of mobile value added services market appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape.
Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.
Mobile Value Added Services Global Market Segmentation:
The Mobile Value Added Services Market can be classified into 4 key segments for the convenience of the report and enhanced understanding;
Segmentation by Solutions: Comprises Short Messages (SMS), Multimedia Messages (MMS) and Others.
Segmentation by Product: Comprises Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email and IM, Mobile Image and Others
Segmentation by Vertical: Comprises Banking and Finance, IT & Telecommunication, Retail
Government, Education, Media & Entertainment and Others.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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Mobile Value Added Services Global Market Regional Analysis:
North-America accounted for the largest market share in the global mobile value added services market, whereas Asia-Pacific is expected to grow at a fast pace over the forecast period, 2017-2023. It is observed that APAC has the largest customer base and the region is expected to have an accelerating demand for voice over internet protocol (VoIP) services among individual and corporate users. Japan is one of the potential market for the VoIP services market.
Though the service providers are offering effective 3G and 4G solutions, the demand for low latency wireless mobile technology is also expected to grow during the forecast period.
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