Mobile Value Added Services (MVAS) Market

The study covers key regions that includes North America, Latin America, Western Europe, Central Eastern Europe, Middle East & Africa, Asia-Pacific and important players such as CanvasM Technologies Pvt Ltd , OnMobile Global Ltd , Comviva Technologies Limited , Mobile2Win Pvt. Ltd , Value First Digital Media Pvt. Ltd, ACL Mobile Limited etc

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Summary
Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.

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Indian Market
VAS Types:
Consumer VAS
Enterprise VAS
Network VAS

Delivery Platforms:
Short Message Service (SMS)
Caller Ring Back Tone (CRBT)
Interactive Voice Response (IVR)
Wireless Application Protocol (WAP)

Users:
Students Community
Business Community

Verticals:
mEntertainment
mCommerce
mBanking & Finance
mEducation
mHealth
mGovernance
mAgriculture
IMImobile Pvt.Ltd
CanvasM Technologies Pvt Ltd
OnMobile Global Ltd
Comviva Technologies Limited
Mobile2Win Pvt. Ltd
Value First Digital Media Pvt. Ltd
ACL Mobile Limited

EXECUTIVE SUMMARY
The increasing smartphones and tablets market in India has led to the demand of the MVAS and has brought the growth opportunities for the telecom players, content related players and mobile manufacturing players in the market. The recent roll out of the 4G technology is expected to drive data traffic in the future years. The traditional and modern MVAS adoption and usages by customers are gradually increasing in the country. The traditional value added services still hold the good growth, delivering the real-time information efficiently to the consumers and large enterprises are focusing more on mobility applications to reach the customers in an effective way offering user-friendly services to sustain in the market. The Indian MVAS market is expected to grow in the upcoming years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future. The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2019-2025. The consumer VAS and enterprise VAS market is expected to grow at a CAGR of 19.7% and 19.3% during the period from 2019 to 2025, respectively.

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Table of Contents
1 Industry Overview
1.1 Industry Trends
1.2 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
4 Market Characteristics
4.1 Evolution
4.2 Value Chain
4.3 Market Segmentation
4.4 Market Dynamics
4.4.1 Drivers
4.4.1.1 Demand for smartphones and tablets with  increasing wireless subscriber base
4.4.1.2 Increasing internet subscriber base
4.4.1.3 Growing entertainment services
4.4.2 Restraints
4.4.2.1 Lack of usages and promotions
4.4.2.2 Low penetration in rural regions – Local language content
4.4.3 Opportunities
4.4.3.1 Demand for LTE/4G technology in data market
4.4.3.2 Gear up– Low cost handset devices
4.4.3.3 Increasing enterprise demand and consumer demand
4.4.4 DRO – Impact Analysis
4.5 Porter 5 Forces

….Continued

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