Mokshious Launches Free Tools to Help SaaS Marketers Master Audience Targeting & Attribution

Mokshious, a top-tier B2B marketing consultancy specializing in SaaS, tech, and cybersecurity companies, has launched two innovative tools designed to give marketing teams an edge. The Free #1 Persona Builder helps businesses create in-depth, actionable user personas, while the Advanced UTM Builder streamlines tracking and attribution, solving one of the biggest challenges marketers face today.

Make Smarter Marketing Decisions with the Free #1 Persona Builder

Knowing your ICP or target audience is the key to effective marketing. With a clear ICP, marketing teams can develop personalized lead nurturing campaigns that speak directly to the needs and pain points of your target customers. Mokshious’ Persona Builder simplifies the process of creating detailed ideal customer profiles(ICP), making it easier for businesses to align their marketing efforts with their ideal customers.

With just a few key details, users can generate comprehensive personas that include:

  • Demographics – Age, job title, industry, and location.
  • Psychographics – Customer pain points, motivations, and buying behavior.
  • Marketing Preferences – Where they consume content and how they engage with brands.
  • Challenges & Solutions – How your product or service addresses their specific needs.

Marketers in the SaaS, tech, and cybersecurity industries can now use this tool to refine their messaging, develop more targeted content, and improve conversion rates without relying on guesswork.

Advanced UTM Generator: Fixing Attribution Issues Once and for All

In today’s digital marketing landscape, attribution mistakes can make or break a campaign. To tackle this issue, Mokshious has also launched the Advanced UTM Generator, an essential tool for CMOs and marketing teams managing multiple campaigns.

This powerful tool allows marketers to:

  • Easily generate and manage bulk URLs.
  • Ensure uniformity in UTM parameters for precise tracking.
  • Prevent common tracking errors that lead to inaccurate reporting.
  • Improve campaign attribution for better insights and decision-making.

By eliminating attribution errors and providing clear insights into campaign performance, this tool enables marketing teams to optimize their efforts and maximize ROI.

Why Mokshious?

Mokshious is dedicated to helping SaaS, Tech, and Cybersecurity companies grow through strategic, data-driven marketing solutions. Specializing in SEO, social media marketing, digital advertising, and email marketing, the consultancy ensures businesses generate high-quality leads and establish authority in their niche.

“With the launch of our Persona Builder and Advanced UTM Generator, we’re giving marketers the tools they need to work smarter, not harder,” said Noor, CMO of Mokshious. “Accurate audience insights and clean attribution data are the foundation of effective marketing. These tools make it easier than ever for businesses to achieve that.”

Get Started Today

Both tools are now available for free. To build your ideal customer persona, visit ICP/Persona Builder. For effortless bulk URL management and accurate campaign tracking, explore the Advanced UTM Builder on the Mokshious website.

About Mokshious

Mokshious is a premier B2B marketing consultancy that helps SaaS, Technology, and Cybersecurity companies scale their digital presence. Through expert SEO, social media, email marketing, and paid advertising strategies, Mokshious enables businesses to attract, convert, and retain high-value customers.

Media Contact
Company Name: Mokshious
Contact Person: Noor (CMO, Mokshious)
Email: Send Email
Country: India
Website: mokshious.com