Going back in time, it is important to note that J-Arrow was the first R&B Artist in South Africa to hit 1 million monetizable streams in under 30 days for the genre! He hit this mark starting in the year 2017 with one of the most streamed R&B songs of that year titled ‘YMH’  and having achieved this milestone without being signed to major label! This is a huge achievement because mainly SoundCloud and other platforms are such  difficult platforms to use as it encompasses not just only plays but if people will respond to it, likes, reposts etc as opposed to an average zippy file download link where other stats cannot be looked at an easily can be manipulated, whereas SoundCloud is an authentic measure of your reach and potential magnitude as an artist and even established signed artists in South African have not been able to reach even reach those numbers, at his age, at such a rate and especially not under major label.  

At a time where we are saturated by catchy but yet monotonous sounds, all that complimented with the sad decline of R&B in South Africa since artists such as Loyiso Bala stopped making music that we regarded as being proper R&B and the others who fell to rock bottom, it all seems like hope is lost for R&B in South Africa, right? Wrong. This world is full of talented artists and this one here especially is one such individual. A talent you’d never see on idols because he is beyond that, I present to you J-Arrow. We are not gassing the guy up but he really is good and young. He is passionate about his music and you can feel it on his new all his songs. He is just a unique artist who can only get better in time.

He’s been winning talent shows since he was a kid, taking part in musicals during his high school years and was a member of KZN youth choir and did I mention the kid dance too? This Durban born artist promises to soon be the next  R&B superstar in the country! He started singing when he was 9 years old and started winning local talent competitions in his hometown, furthermore entering national competitions such as Hectic Nine 9 rawkus to one of the biggest being the Blackberry ( @blackberry ) talent search which was in search of SA boldest talents, he was the only R&B artist that won across many other artists presenting multifaceted genres and in return got mentored by one of SA biggest artists AKA ( @akaworldwide ).

J-Arrow not only sings but is also a producer, writer, creative director, performer, actor and more, and after such continued to pursue greater heights with his music. Over the years he has been played on nationwide radio stations, also in Africa (mostly received play in Nigeria, Zambia, Namibia, Angola) and played on 50 countries worldwide including USA, United Kingdom, Spain and many more. He has worked/collaborated/performed with artists such AKA ( @akaworldwide ), Khuli Chana ( @khulichana01 ), Nasty C ( @nasty_csa ), Paul Da Prince (@pauldaprince ), Fonzo ( @officialfonzo ), DJ Phatpro ( @musicbyphatpro ) Ushe S ( @Ushe_S ) featured with ( @slikouronlife ) and many more.

J-Arrow has been compared to the likes of Chris Brown, Usher and even to the greats such Marvin Gaye and the legend Michael Jackson and when you listen to his music you can tell they are classics that will stand the test of time like these great artists have here and abroad.His is one of the South African  artists to also have been played on iHeart Radio ( @iheartradio ), BBC 1xtra ( @bbc1xtra )  and made it on  150+ more stores worldwide.

In addition to his independant accolades J-Arrow is the only R&B artist in South Africa and in Africa to have more than 100 Million streams on a single song for his single ‘Pain or Pleasure’, which he has achieved through the online streaming service Soundcloud ( @soundcloud ) making him one of the most streamed artists in the world on that platform and having garnered a few more on other platforms, this solidifying him as the most streamed African R&B artist on that platform of all time! Having a mysterious feel as some may not know everything about him from a personal standpoint, this has vicariously worked for him in the ever consuming social media domintated day and age, hence more people have been inclined to listen to his music as it is unsaturated, raw and poignant, this nature also contributing to one of the most successful monetized songs for SA R&B as it has garnered just over $1 Million in revenue, but being his humble self, many have not known that till today.

Follow him on:

Instagram: @itsjarrow

Soundcloud: www.soundcloud.com/itsjarrow

Media Contact
Company Name: J-Arrow
Contact Person: Media Relations
Email: Send Email
Country: United States
Website: www.soundcloud.com/itsjarrow