The global mouth freshener market size is expected to reach USD 17.30 billion by 2025, expanding at a CAGR of 5.0%, according to a new report by Grand View Research, Inc. Rising awareness regarding oral health and increasing usage of tobacco and alcohol is projected to drive the product demand.
Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.
Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.
Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.
North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.
Mouth Freshener Market Report Highlights
• Spray segment is projected to ascend at a CAGR of 5.8% over the forecast years
• Retail store distribution channel led the global mouth freshener market in terms of revenue, in 2018
• Asia Pacific is projected to expand at the fastest CAGR of 7.0% during the forecast period.
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Mouth Freshener Market Segmentation
Grand View Research has segmented the global mouth freshener market on the basis of type, distribution channel, and region:
Mouth Freshener Type Outlook (Revenue, USD Billion, 2015 – 2025)
• Spray
• Mint Candies
• Gum
• Others
Mouth Freshener Distribution Channel Outlook (Revenue, USD Billion, 2015 – 2025)
• Online Stores
• Retail Stores
Mouth Freshener Regional Outlook (Revenue, USD Billion, 2015 – 2025)
• North America
• The U.S.
• Europe
• Germany
• The U.K.
• Asia Pacific
• China
• India
• CSA
• Brazil
• MEA
• South Africa
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About Grand View Research
Grand View Research is a U.S. & India-based market research and consultancy firm. It is headquartered in San Francisco. We provide business insights, syndicated research reports, and customized research reports to large as well as small and medium-scale enterprises. Our database features thousands of statistics and in-depth analyses on more than 45 industries. Grand View Research’s extensive database is used by Fortune 500 companies to understand the regional as well as the global business environment.
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