Jacksonville native Natalac, the head of his own Columbia-based record label Natalac Records, will headline a concert celebrating the February 19 release of his 11th album, Pimp of the Nation, on April 7. Guests include Pastor Troy, Bankroll Jonez UGK, Three 6 Mafia member La Chat,The Spiffz, Mr. Smith aka Boss Money, Drumlordz Shawty, Buddah Rat and Devin Patrick. The concert will be hosted by Buddha Rat. The concert will follow the Egg Scramble Festival, in Lamar, SC, and will be held at Club Ikon, aka Spotlight, located at 1523 W Lucas St. in Florence, SC. 

Natalac (nee Sheldon M. Davis) began recording and founded his own independent label in 1997, following a stint in the United States Marine Corps, where he rose to the rank of Corporal before leaving. His debut album, Do Whacha No U Shud, had a popular song, “Fire in Florida,” about disenfranchisement of voters during the 2000 presidential election, to which even the NAACP paid attention. 

His follow up 2003 album Bare Truth, was less successful, due to the lead single, “Step Daddy” having the same name as the hit song by Hitman Sammy Sam, but in 2005 Hidden Agenda did far better. This album spawned the hit single “Pimp of the City.” 

Following it was the 2010 LP entitled The Answers (from which the single “Money Girl” featuring Black Hillbilly came) next year two 2011 releases – a greatest hits album (The Best of Natalac); and a South Carolina Artists collection called “South Carolina Exposed: The Best of South Carolina hosted by DJ Prince Ice”. 

A Pimp Named Slickback That’s Natalac, released 2013 , was entitled so as an ode to the Boondocks a minor character, A Pimp Named Slickback. “There Is Only One Natalac, So Google Me” followed the next year. The single “STAAAACKS (Stacks of Money)” came from thence. 

On May 16th 2016 The Natalac Experience which spawned the single “Rates ft Mr. Smith aka Boss Money,” and a 2017 Christmas album called Merry Pimpmas: Christmas Carols. 

Natalac owns a total of three businesses – his music label Natalac Records in Jacksonville, Florida; a trucking company (Natalac Express) Columbia, South Carolina; and a hair salon (Master’s Touch Hair Institute), based in Lamar, SC, near Florence. 

Signees to Natalac Records include Microphone James, Trustee, the late Pgeezy and Queen Princess. In 2011 Pgeezy – All the way to the Top, Coast to Coast was released. In 2014 the label released Welcome to My Queendom by Queen Princess & Microphone James E Equals MC Square