Market Analysis
Growing demand for convenience food due to rise in the number of fast-food chains has boosted sales of native starches. Native starch is often used in powder form and is extensively used in the confectionery industries as molding powder which is used in manufacturing of jellies, sugar candies, and gums; it is also used in the preparation of pasta, noodles and in the formulation of instant foods and fried foods. Urbanization and diverse application of native starches are major factors supporting the growth of this market. Market Research Future, a firm which specializes in market reports related to the Foods, Beverages & Nutrition sector among others, recently forecasted in its report “Global Native Starches Market Research Report- Forecast to 2022” that the market will demonstrate an exceptional CAGR % while achieving million-dollar growth readily in the forecast period.
Native starches are starch granules isolated from plant source used as binders, texturizers, thickeners, stabilizers and setting agents. It is an essential ingredient for the food industry found in huge range of food products, as it improves the nutritional and sensory quality of food. In the food industry, starches are used as a thickener, gelling agent, or as a stabilizer to manufacture snacks, meat products, fruit juices and other food products. Due to its low cost, easy availability, native starch is extensively used in various non-food applications. There is rise in demand from the personal care industry; native starches are widely used in personal care products, in cream emulsions, as talc substitutes, bio-degradable packaging material, and others.
With changing dietary patterns, growing consumer health awareness and increasing demand of functional food and beverages, has encouraged the use of native starches in preparation of healthy, nutritional, and functional food & beverage products. In the food industry, starch is used in formulations of health, nutritional, and functional products have been considered one of the most promising markets and it has motivated research in development of new products. This trend supports the development of modern products such as frozen, low-fat, organic and gluten-free foods, where starch can be used as the main or co-ingredient.
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Latest Industry Updates
Dec 2017 The Company Novidon has added value to potato starch isolated from side streams of potato processing companies such as French fry manufacturers.
Oct 2017 Cargill has launched a portfolio of functional native starches under the new SimPure brand. SimPure offers food and beverage manufacturer’s tailor-made, functional native starches that deliver the simple ingredient label consumers want, along with greater process tolerance, shelf life and storage stability.
May 2016 Ingredion Incorporated has unveiled two new additions to its line of functional clean label starches-NOVATION PRIMA 340 and 350—for extended cold shelf life stability in refrigerated, frozen and instant foods.
Jul 2016 Ingredion has extended its portfolio of clean label ingredients to 30 products with the launch of two multifunctional starches. Derived from rice, NOVATION 8300 and NOVATION 8600 starches enable manufacturers to develop on-trend recipes. Global Native Starches Market – Competitive Analysis
Key Players
The key players profiled in native starches are
- Cargill, Incorporated (U.S.),
- Archer Daniels Midland Company (U.S.),
- Ingredion Incorporated (U.S.),
- Tate & Lyle PLC (U.K.),
- Agrana Beteiligungs-AG (Austria),
- Grain Processing Corporation (U.S.)
- Roquette Frères (France)
The native starch market is competitive with major market players operating at the global level. Most of the companies operating in this market are focusing on expanding its operations across the geographies, augmenting its capabilities and investing in research and development to offer products with better functionality. With manufacturers aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points from both supply and demand side. Industrial players are involved in the acquisition of small players which will further support the company to expand and reach out to consumers across the regions. Consumers in developing countries are keen on exploring new product range offered to them and form a large consumer base. With strategic expansions, market players can focus on penetrating into the developing economies to expand their business portfolio.
Market Segments
The global native starches market has been divided into source, form, application, and region.
On the Basis of Source: Corn, Wheat, Cassava, Potato, and Others
On the Basis of Form: Powder, Gel, and Others
On the Basis of Application: Food & Beverages (Confectionery, Processed food, Beverages, and Others), Non-Food (Corrugating & Paper making, Pharmaceutical, textiles, Personal Care, and Others)
On the Basis of Region: North America, Europe, Asia Pacific, and ROW
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Regional Analysis
The global native starches market is in the entire world; to name few regions where this market exist are North America, Europe, China and Asia Pacific. Among these APAC has the major market share followed by North America. Europe is projected to grow at the fastest rate in the coming years owing to increasing demand for natural and organic food additive. Due to the cheap raw materials & low production costs as well as less stringent environment regulations Asia-Pacific region is in a better position to produce starch at more competitive prices than developed countries in European and North American region.
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