Marketing never stops evolving and if we talk about digital marketing, much less! Contrary to what we believe, we do not adapt to digital marketing, it adapts to us. And of course, it encourages us more and more to acquire certain services or products.

With such constant changes it seems difficult to posit a single trend. Based on this, in this article we show you the latest trends of 2022. Some have already begun to make room and others we are waiting for according to the behavior of the market.

Podcasts are starting to become a trend

Until a few years ago, podcasts were very little known; whoever listened to them could be considered a kind of eccentric. However, with the arrival of quarantine and lockdown at home, they have become a little more popular, perfect for listening while we are busy.

They have become so popular that many brands and companies have taken it into account, deciding to take advantage of it, and apparently it has worked quite well for them! Many love the idea of ​​knowing a more realistic and human face of companies.

Less bots and more humans

Following the idea of ​​a more human face of brands and companies, we note how important it is for customers to establish a much warmer and more understandable communication.

Although bots are very helpful, users often get a bitter taste when they want to talk or ask for help and are only served by a bot who barely understands what they are talking about.

For this reason, in  2022 we see a trend more in need of human warmth, more empathetic responses and totally real interactions from a company representative to users.

It’s time to say hello to 3D technology

3D technology is becoming more common and more widely used. In 2022, a greater integration in digital marketing is expected for a better representation of products or services.

That is, if you want to buy a blouse, you will probably feel more comfortable seeing it from all angles than just viewing it from the front. With 3D technology, the model can be viewed from any side or position. It really is a technological marvel!

Is a blouse very simple? So imagine wanting to buy a house and see all the rooms from any angle as if you were the one inside it without even needing to take off your computer screen.

Although the two examples mentioned already exist and a few companies handle it, much greater adoption is expected in 2022 and 2023 in order to meet customer needs. It will be a great innovation.

Videos are the new content

Yes, videos have been around and used for many years as a marketing strategy. However, by 2022 its use has increased significantly, especially with live videos.

In search of the same human factor mentioned above, Internet users choose to prefer a video before a written text or images.

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