Recently, the 100th DF Battery official flagship store in the country opened grandly in Yongzhou, Hunan! Brand leaders, operators and many guests witnessed this highlight moment together. The opening of the Yongzhou store marks the leading position of the DF brand in the automotive battery industry, and demonstrates the brand’s determination to create a new consumption model and promote the upgrading of consumption scenarios.
From the first store to the 100th store, DF’s growth and development path
From the first to the 100th store, DF Battery is continuing to expand its new channel construction map at an astonishing speed, which has attracted the attention of the industry. It is reported that DF Battery has been deployed nationwide since 2022. The overall color scheme of the store is the iconic yellow and black color scheme. The DF official flagship stores that have been opened are all located in domestic first-tier cities, provincial capitals and key cities. Some cities have opened the second store, such as Luoyang, Henan, forming a brand chain effect. The opening of the Yongzhou store has added a strong touch to the brand’s development history.
Continuous innovation to achieve a better car life for consumers
DF Battery is a global brand. After going abroad, it has always had a high reputation in the international market. In order to let domestic car owners enjoy international quality, DF chose to take the lead in implementing the “official flagship store” operation model in the industry. The significance of the scale of 100 stores for DF lies in the market verification of the new business model. The brand manager said: “Unlike traditional battery sales outlets, the flagship store specializes in DF’s rich product matrix, which can meet the personalized needs of the majority of car owners for battery products. The brand also hopes to quickly establish brand awareness in the minds of consumers through rich and diverse products and scenario-based experiences. In order to allow car owners to easily complete the “physical examination” of car batteries at their doorsteps and eliminate potential faults in advance, the locations of DF flagship stores are all in densely populated business districts, large residential areas or convenient transportation locations, ensuring that they can quickly serve auto repair shops or car owners in specific areas and create a “battery butler around you.”
At the opening ceremony of the new store, the brand also mentioned that DF will assist local operators to expand their scale with the city as the center and build a “one town, one store” grid model. That is, the DF brand authorizes dealers to be city operators, and the brand management rights of the entire city are handed over to the operators for management. With the flagship stores opened as carriers and the city general agents as the goal, it helps operators to become bigger and stronger in the local area and eventually form regional chain operations. Since then, the functions of the city flagship stores will be greatly expanded. In addition to serving users, they will also undertake the tasks of distribution centers, marketing centers, and channel outlets.
The DF brand has formulated a corresponding plan for the operator’s multi-store chain management, taking the lead in forming a strategic alliance of the brand, operators, and customers, and providing policy support to promote the trial operation of the information management of the multi-store chain system. For example, the brand builds a multi-store chain information management tool in the Younengda or transaction system, adds branch purchase and sales, terminal visits and terminal business management functions, and establishes a database for tracking branch sales.
The grand opening of the DF battery flagship store in Yongzhou, Hunan marks a new stage in the development of the brand. Looking to the future, DF Battery will take this opening as an opportunity to continue to deepen its cooperation with city operators, strengthen its brand image and service quality, bring more convenient and efficient battery solutions to car owners, and jointly welcome a new era of the automotive aftermarket.
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