New product launches is the key strategy adopted by the leading players in the top 10 fabrics market. It accounted for a major share of all the growth strategies between 2014 and 2016. The rising demand for fabrics is attributed to the growth in the automobile, construction, healthcare, packaging, and various other sectors. Besides new product launches, companies have also adopted strategies such as expansions, and mergers & acquisitions to enhance their global presence in the top 10 fabrics market from 2014 to 2016
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E. I. du Pont de Nemours and Company (U.S.), Koninklijke Ten Cate nv (Netherlands), and Teijin Limited (Japan) carried out the maximum number of strategic developments between 2014 and 2016.
In May 2015, E. I. du Pont de Nemours and Company signed an agreement with Reebok International Ltd. (U.S.) for the use of the DuPont Kevlar and Dare Bigger trademarks for Reebok’s spring summer collection. This helped the company to gain a greater market share.
In October 2014, E. I. du Pont de Nemours and Company (U.S.) launched Nomex XF for the aerospace industry. Nomex XF is a novel material that provides a robust, durable, and light weight fire barrier that can prevent fire on the external side from entering an aircraft cabin, thus giving passengers extra time to escape in case of fire.
Koninklijke Ten Cate nv (Netherlands) is another active player in the fabrics market which launched new products. In May 2015, TenCate Protective Fabrics (Netherlands), a division of TenCate, launched a new TenCate defender thermal barrier and liner fabric with TenCate Coolderm technology. It is used in firefighting turnout gears. This combination of fabric and technology makes TenCate defender the most advanced layered system for firefighters available in the European market. These developments helped the company to expand its product portfolio.
Teijin Limited (Japan) is one of the leading players in the top 10 fabrics market and has launched new products recently. In February 2016, Teijin Limited (Japan) developed two new fabrics, Twaron and Technora para-aramid fibers. These fabrics are used to protect facilities from airborne volcanic fragments up to 10 cm. These developments helped the company to expand its product portfolio.
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