Recently, the NHU company was invited to attend the VIV ASIA International Animal Husbandry Fair in Thailand and the 23rd China International Food Additives and Ingredients Exhibition FIC2019. In these two exhibitions, NHU has shared the newly developed products and promoted green synthesis process, which has won the attention of customers at home and abroad.
On March 13, VIV Asia officially opened at BITEC Exhibition Center in Bangkok, Thailand. In this VIV exhibition, President Jiang Zhirong of NHU Institute of Nutrition led the team to participate, and fully communicated with customers from three aspects: nutrition research, application effect and technical service. The company focuses on the introduction of Canthaxanthin and [HS1] Methionine combination products, which is applied to poultry feed and can improve egg production rate and egg quality. It has won the attention of many international customers. The combination of Canthaxanthin and Methionine is a new and innovative achievement. Canthaxanthin, is widely used in poultry egg yolk, skin and tibia pigmentation. [HS2] It can also be used as an antioxidant to improve the immunity of animals and effectively reduce the incidence of poultry. Similar to Canthaxanthin, Methionine can promote the absorption of other nutrients and improve the immune function of animals. At the same time, it can improve feed conversion rate, thereby increasing benefits.
Methionine is the only sulfur-containing amino acid in essential amino acids in animals which can only be obtained through food, so there is a huge global demand. The difficulty of technology research and development and the high energy consumption of synthesis process have deterred countless enterprises. NHU lasted ten years and made a breakthrough in Methionine project. During this period, the R&D team continuously overcome the technical bottleneck, and finally successfully applied for invention patents. This breakthrough has made NHU’s products more affordable and more sustainable.
After gaining industry attention at VIV ASIA exhibition, NHU focused on FIC2019 exhibition. In March 18th, the twenty-third China International Food additives and Ingredients Exhibition FIC2019 was held at the Shanghai National Convention and Exhibition Center. At the exhibition, NHU shared with the new and old friends the food flavoring agents of Essenmalt™ [HS3] series, ethyl maltol, dextrose monohydrate [HS4] and violet series food flavors. These products all adopt a new green synthetic process, which makes the upstream and downstream of the food additive industry chain safe, green and environmentally friendly. This process is favored by the customers at the exhibition site.
As a rising star in the flavor and fragrance industry, NHU’s major products have been in strategic cooperation with flavor company and daily chemical company. NHU is committed to providing customers with sustainable, healthier and innovative solutions, constantly launching new products, according to the different needs of customers to provide different dosage forms of additives. At the same time, NHU has continuously enriched its product portfolio, including some other types of vitamins and additives, to make products more diverse, and to achieve one-time, one-stop solution to customer needs.
NHU has always emphasized the concept of innovation driven and balanced sustainable development, and provided targeted solutions to customers in more than 100 countries and regions in the world in nutrition, fragrance and fragrance fields. Whether at VIV Asia or FIC2019, NHU adheres to open and sharing. It shared high-performance products and green production processes with customers from all over the world. In the future, NHU will continuously improve the quality of human life with high-quality health and green products, and create sustainable value for stakeholders.
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