The non-woven adhesives market size is estimated to be USD 2.0 billion in 2018 and is projected to reach USD 3.1 billion by 2023, at a CAGR of 8.71%, between 2018 and 2023. The key market driver is the growing usage of non-woven adhesives in baby care, feminine hygiene, and adult incontinence applications. Along with that, the rising awareness for high-quality products and growing demand from APAC, the Middle East & Africa, and South America are also driving the growth. However, the growth of the non-woven adhesives market is stagnant in the baby diaper market in developed regions, and the market is affected by the volatility in raw material prices.
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Baby care was the largest application segment of the non-woven adhesives market in 2018.
Baby care is the major application of non-woven adhesives; the growth of the segment is backed by a continuous rise in demand from emerging countries. The global baby care market is witnessing high growth owing to the rise in infant population, along with increasing awareness about baby hygiene through social media and other promotional activities. This segment is growing in developing countries such as China, Brazil, and India owing to the low penetration of baby care products. In addition, global manufacturers are seeking new growth opportunities by entering these emerging markets to cater to customer needs and gain profit margins. There is a growing awareness about hygiene products among the middle-class population in these countries. These factors are expected to drive the market in the baby care segment.
High demand for hot-melt-based adhesives in diaper and feminine hygiene applications is expected to drive the market.
Hot-melt-based adhesives are extensively used in products such as baby diapers, pet & medical pads, tissues, and towel & napkin. The market for hot-melt-based non-woven adhesives is well-established in North America and Europe.
Hot-melt-based adhesives are placed in a fluid medium with an absorbent material held within the disposable article. The article changes color when the hot-melt moisture indicator material comes in contact with the source of moisture. Hot-melt adhesives used for disposable articles are based on EVA, SBC, and APAO.
APAC is projected to be the fastest-growing market for non-woven adhesives between 2018 and 2027.
APAC has been the most favorable destination for manufacturers of hygiene products and personal care goods. The rising demand from consumers is driving the demand for hygiene products, which is expected to drive the market in APAC during the forecast period. China and India have been the driving forces behind the rapid expansion of end-use industries, not only in APAC, but also, globally. In 2018, the demand for adhesives also increased in other countries of APAC (South Korea, Indonesia, Malaysia, Thailand, Australia, and the Philippines). This is due to the strong growth of birth rate and the rising demand for hygiene products from the growing middle-class population.
Key players profiled in the report include Henkel AG (Germany), H.B. Fuller (US), Arkema (France), Moresco Corporation (Japan), Lohmann- Koester GmbH & Co.KG (Germany), Beardow & Adams (Adhesives) Ltd. (UK), ADTEK Malaysia Sdn Bhd (Malaysia), Colquimica Adhesives (Portugal), Savare Specialty Adhesives (Italy), and Palmetto Adhesives Company, Inc. (US).
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