Nutrigenomics has generated plenty of commercial interest in recent years. It is generally viewed as an advanced discipline of research focusing on nutrition, health, and human genome. A large number of companies with expertise in nutrigenomics are actively studying and analyzing the effects of food as well as their constituents on human genes. This is done to enhance dietary patterns with the use of certain products that are personalized depending on the individual’s nutritional requirement. The nutrigenomics industry has taken a sharp leap in the past few years as more start-ups are joining the bandwagon to make the most of the arising opportunities. New players are playing a vital role in turning the global nutrigenomics market highly dynamic.

Renewed focus and emphasis on health and wellness has prompted the boost of nutrigenomics especially in the recent years. The popularity of nutrigenomics has been credited to its ability to customize the diet according to what is suitable for an individual on the basis of their genetic makeup. It’s ability to treat and help in cases of diseases such as cancer and heart disease to name a few. Awareness of nutrigenomics is expected to drive the popularity further in the duration of the forecast period.

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Factors such as increased applications in dermatology, increased applications in diagnosis of metabolic and genetic diseases, increased application in food and beverages, increased use in the diagnosis of bone diseases caused by vitamin d metabolism provides favourable backgrounds for the market growth.

However, high cost and time-consuming process, need of well qualified physicians, and strict ethical implication is estimated to restrain the market growth during the forecast period.

Competitive Dashboard

WellGen Inc. (US), Metagenics, Inc (US), Genomix Nutrition, Inc. (US), Nutrigenomix (US), NutraGene (India), XCODE Life Sciences Pvt. Ltd. (India), Cura Integrative Medicine (Australia) are a few of the prominent players in the industry.

Industry Updates:

May 2019 Precision Wellness will now be using multiomics to provide personalized health insights along with a customized nutrition plan to promote healthy aging and prevent diseases. The company is in the process of bringing together nutrigenomics, genomics, metabolomics as well as microbiomics to offer a wholesome multiomic health assessment.

In February 2019, a study conducted by researchers at King’s College London found that the anthocyanins responsible for giving blueberries their blue color may also be responsible for the heart-healthy benefits of the fruit. The study was conducted with nutrigenomic techniques and is among the many happenings in the global nutrigenomics market at present.

Segments – Nutrigenomics Market

The global nutrigenomics market has been segmented on the basis of products, application, and techniques.

By mode of products, the global nutrigenomics market has been segmented into reagents & kits and services.

By mode of techniques, the global nutrigenomics market has been segmented into buccal swab, saliva, blood, and others.

By mode of application, the global nutrigenomics market has been segmented into diabetes, obesity, anti-aging, and chronic diseases. Among these, the obesity segment is considered to occupy the largest market share due to unhealthy food choices and sedentary lifestyle.

Regional Analysis – Nutrigenomics Market

A regional analysis of the worldwide nutrigenomics market has been done for the Americas, Asia Pacific (APAC), Europe, and Middle East & Africa.

Considering the global space, the Americas controls the largest market for nutrigenomics. The presence of highly developed countries like the United States (U.S.) and Canada encourages market growth to a large extent.  The market’s imminent expansion in the following years will be the result of the rise in direct to consumer nutrigenomics kits. Also, the increased intake of specialized food in the region does wonders for the market. Latest data reveals that at least in nine nations in the region, close to 9000 individuals are willing to adopt nutrigenomics as long as there is legal guarantee and the genetic data is not misused.

The nutrigenomics market in Europe is the second-largest, due to the mounting adoption rate of advanced technology and the presence of a well-established healthcare & medical research industry. Surge in a number of lifestyle diseases is another important growth-inducing factor. It is predicted that Europe could obtain a CAGR of 17% in the given time frame.

Asia Pacific market’s fast pace from 2017 to 2023 will be backed by the increasing awareness among people about health and treatments. Other than this, rising spending on healthcare and the robust demand for holistic treatments gives way to market growth. The nutrigenomics market in the region is expected to grow at the rate of 17.1% during the review period. Moreover, the region also notes growing demand for functional foods & beverages, which has pushed the demand for nutrigenomic techniques. Japan is reckoned to be the highest consumer of functional foods in the region, which could stimulate the overall market growth in the subsequent years.

Given the prevalence of malnutrition and poverty in Africa, Middle East and Africa could witness dismal run during the review period. Yet, the Middle East market could note better growth in the near future owing to the presence of developed economies like the United Arab Emirates (U.A.E) and Qatar. The rise in lifestyle diseases and subsequently obesity could also benefit the market in Middle East during the conjectured timeframe.

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