We all know that with each holiday season, billions of dollars are poured into shopping for the Christmas season every year.
As a business with an ecommerce website, you want to make sure your marketing strategies are putting your budgeted marketing dollars in the right places so you get the best ROI from your website design during the Christmas season, as well as across the year. Nyrie Roos Co-founder of Explosion Marketing digital and website design, shares 4 website design tips to increase sales this holiday season.
- Deploy Urgency and Scarcity: Despite what you may be thinking using urgency and scarcity are key when it comes to Christmas season marketing. Buyer awareness of sales deadlines or the threat of stock selling out, activates the fear of missing out (FOMO). During the holiday season these are real and intensify, especially as Christmas eve starts looming in shoppers minds. Shoppers know fear that you may be running low on stock because everybody else is buying. What you need to do is use this messaging in your marketing to remind them that they’d better act now or risk missing out.
- Build and Gain Customer Trust Over Your Competitors: Trust is the basis of any online sale. If shoppers don’t trust you with their personal information, they simply won’t take the risk and buy from you. You can build this trust on your ecommerce website by using certified trust seals and badges, displaying logos of media publications that have covered you and showcasing verified customer reviews. Your customers will feel safer handing over their personal and credit card details once they see other customers have trusted you in the past.
- Acknowledge Your Customers Buying Preferences: People are busy and when it comes to the Christmas season life gets even more frantic. Help your customers out by giving custom recommendations based on their viewing or purchase history. There are many way of doing this with plugins and apps on Shopify and WordPress and they’re definitely worth the investment. Another tip is to curate a holiday gift guide for shoppers according to the interest they have previously shown. That’s a quick and easy way to get specific products in front of previous cutsomers.
- Make Sure You Have Wish List Capability: Customers like to save things when they are shopping online. Wish lists enable you to use email or social media retargeting to place products in front of website visitors that they have already shown an interest in buying. Wish lists also make it easy for people to return to your online store and streamline the checkout process. This is smart marketing that maximizes the opportunity for online sales.
The Christmas season as well as other special times during the year, are a time of massive earning opportunity for any ecommerce or bricks and mortar business. Make the most out of the busy holiday shopping season by updating your ecommerce website now, gearing up with some new and improved features for the Christmas rush.
About Nyrie Roos and Explosion Marketing:
Nyrie Roos from Explosion Marketing in Tweed Heads and Brisbane, helps ecommerce, beauty, SaaS, B2B, retail stores, jewelers and nonprofit businesses create a best-in-class website experience to drive their online growth and improve their overall bottom line. Explosion Marketing’s team of designers and developers work to create memorable websites that tell your brand’s story, improve your key metrics, and display your brand with pride. Balancing memorable brand experiences with user-centric design. Nyrie Roos from Explosion Marketing has amassed an impressive portfolio of case studies with successful clients, helping companies build memorable digital experiences for their brand across various industries.
Media Contact
Company Name: Explosion Marketing
Contact Person: Nyrie Roos
Email: Send Email
Phone: 0439558606
Address:Suite 5 level 1/1 Sands St
City: Tweed Heads
State: New South Wales
Country: Australia
Website: https://explosionmarketing.com.au