IMARC Group has recently released a new research study titled “Oats Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
What are the growth prospects of the oats industry?
The global oats market size reached US$ 5.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 6.1 Billion by 2028, exhibiting a growth rate (CAGR) of 2.1% during 2023-2028.
Impact of COVID-19:
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Oats represent cereal grains usually obtained from the Avena sativa plant and are suitable for human consumption as rolled oats and oatmeal. They are gluten-free whole grains that are a rich source of numerous essential nutrients, including soluble fiber, minerals, antioxidants, essential fatty acids, vitamins, etc.
Oats are generally consumed for maintaining blood sugar as well as cholesterol levels and facilitating weight management. They are used for easing constipation, promoting the growth of healthy bacteria in the gut, providing antioxidants for enhanced blood circulation in the body, etc. Oats are also utilized in the processed form as animal feed and for the manufacturing of several skincare products as they aid in relieving skin itching and irritation.
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What are the major market drivers in the Oats market?
The rising consumer health consciousness is primarily augmenting the oats market. Furthermore, the inflating need for maintaining a healthy lifestyle among individuals is acting as another significant growth-inducing factor. Apart from this, the escalating demand for convenient and easy-to-cook food items, owing to the hectic working schedules of working professionals, is positively influencing the global market.
Moreover, the widespread adoption of oats in the preparation of bakery products and dietary supplements is also bolstering the market growth. Besides this, the increasing investments in developing aggressive marketing strategies, promotional campaigns, and celebrity endorsements by leading manufacturers are further catalyzing the global market.
Additionally, the growing prevalence of celiac diseases and the easy product availability in unique flavors, including mint, masala, orange, etc., via online and offline organized retail channels are expected to fuel the oats market in the coming years.
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Key Market Segmentation:
Breakup by Product Type:
- Flakes
- Flour
- Bran
- Others
Breakup by Application:
- Food use
- Feed use
Regional Insights:
- Russia
- Canada
- Australia
- United States
- Chile
- China
- Ukraine
- Others
Competitive Landscape:
The competitive landscape of the market has also been analyzed with the detailed profiles of the key players operating in the major markets.
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