Oats Market – Growth, Future Prospects and Competitive Analysis, 2018-2026, the global oats market accounted for US$ 6.88 Bn in 2017, expanding at a CAGR of 4.2% from 2018 to 2026.
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Market Insights
The global oats accounted for US$ 6.88 Bn in 2017 growing with a CAGR of 4.2% during the forecast period from 2018 to 2026. Oats are basically defined as cereal crop or its grains that are mainly used for feeding animals and are also used for making biscuits or a food called porridge. Oats represent a major food source and is considered a staple food in various countries across the globe. The major oats producing countries are Canada, Russia, Poland, Australia, Sweden, Finland, the U.S, Germany, United Kingdom and Spain among others. Oats are grown in moderate climates due to their greater tolerance to rain and requisite of low heat compared to other cereal types. These plant crops are planted in spring (for early autumn harvest) and autumn (for late summer harvest).
Growing awareness regarding the health benefits of oats in food and feed is one of the primary factor expected to drive the global market. Oats are one of the few breakfast cereals that contains no added sugar and hence are low in sodium. Consumption of oats aims to reduce blood pressure in humans and also facilitates weight management. Oats are also rich in beta-glucan soluble fibers. Presence of beta-glucan in oats helps to reduce blood cholesterol levels and glycemic response to food. Oats are also the only grains that provides avenanthramides which is an antioxidant-like substance. Avenanthramides have anti-inflammatory, antioxidant, and antihistamine properties that basically aims to reduce the risk of diseases associated with inflammation followed by heart disease. Oats also provides natural source of energy in the form of starchy carbohydrates and enhances mental performance. Oats are also eaten as whole grains and are rich in dietary fibers, essential minerals & vitamins and other bioactive substances. Oats also provide more protein compared to other cereal grains and is also important for tissue repair and growth of tissues. All these factors are expected to drive the demand for oats during the forecast period from 2018 to 2026.
The global oats market segmented by product type, end-user industry, distribution channel and geography. In 2017, instant oats held major share of the global oats market by product type. Instant oats require less cooking time compared to other product types and hence it serves as an on the go meal for consumers with busy and hectic lifestyles. This in turn is expected to propel the demand for instant oats segment in the global oats market during the forecast period from 2018 to 2026. In terms of end-user industry, feed segment held the largest market value and volume share in the global oats market. Food segment is expected to grow at a significant rate in the global oats market by end-user industry in 2017. Growing application of oats in poultry feed that aims to cure digestive problems is one of the key factor that contributes to the market growth of this segment. In 2017, hypermarkets/supermarkets held the largest value and volume share by distribution channel segment. In terms of geography, North America is the most significant market and held the largest market value and volume share in the global oats market. Growing application of oats in food and feed is expected to spur the demand in North America region.
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Key players operating in the global oats market includes Kellogg’s, Quaker Oats Company, Bagrry’s India Ltd., Nestle, General Mills, Dr. McDougall’s Right Foods., Abbott Nutrition, McCann’s, ABF Grain Products Limited., Conagra Foods and Weetabix Ltd among others.
Table of content:
Chapter 3 Market Dynamics 24
3.1 Introduction 24
3.2 Market Dynamics 25
3.2.1 Market Drivers 25
3.2.1.1 Growing inclination towards healthy food 25
3.2.1.2 Increasing Application in Food and Feed End-User Industry 26
3.2.1.3 Driver 3 26
3.2.2 Market Restraints 27
3.2.2.1 Restraint 1 27
3.2.2.2 Restraint 2 28
3.2.3 Market Opportunities 29
3.2.3.1 Opportunity 1 29
3.2.3.2 Opportunity 2 29
3.3 Attractive Investment Proposition, by Geography, 2017 30
3.4 Market Positioning of Key Players, 2017 31
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Chapter 4 Global Oats Market, by Product Type 32
4.1 Overview 32
4.1.1 Global Oats Market Value Share, by Product Type, 2017 & 2026 (Value, %) 33
4.1.2 Global Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 33
4.2 Instant Oats 34
4.2.1 Global Oats Market, by Instant Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 35
4.3 Oat Groats 35
4.3.1 Global Oats Market, by Oat Groats, 2016 – 2026 (Kilo Tons) (US$ Bn) 37
4.4 Steel Cut Oats 37
4.4.1 Global Oats Market, by Steel Cut Oats, 2016 – 2026 (Kilo Tons) (US$ Bn) 38
4.5 Oat Bran 39
4.5.1 Global Oats Market, by Oat Bran, 2016 – 2026 (Kilo Tons) (US$ Bn) 40
4.6 Others (Scottish Oats, Oat Flour) 41
4.6.1 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 42
Chapter 5 Global Oats Market, by End-user Industry 43
5.1 Overview 43
5.1.1 Global Oats Market Value Share, by End-user Industry, 2017 & 2026 (Value, %) 44
5.1.2 Global Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 44
5.2 Food 45
5.2.1 Global Oats Market, by Food, 2016 – 2026 (Kilo Tons) (US$ Bn) 46
5.3 Feed 46
5.3.1 Global Oats Market, by Feed, 2016 – 2026 (Kilo Tons) (US$ Bn) 47
5.4 Cosmetics 48
5.4.1 Global Oats Market, by Cosmetics, 2016 – 2026 (Kilo Tons) (US$ Bn) 48
Chapter 6 Global Oats Market, by Distribution Channel 50
6.1 Overview 50
6.1.1 Global Oats Market Value Share, by Distribution Channel, 2017 & 2026 (Value, %) 51
6.1.2 Global Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 51
6.2 Hypermarkets/Supermarkets 52
6.2.1 Global Oats Market, by Hypermarkets/Supermarkets, 2016 – 2026 (Kilo Tons) (US$ Bn) 53
6.3 Convenience/Departmental Stores 54
6.3.1 Global Oats Market, by Convenience/Departmental Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 54
6.4 Specialty Stores 55
6.4.1 Global Oats Market, by Specialty Stores, 2016 – 2026 (Kilo Tons) (US$ Bn) 55
6.5 Others(independent retailers, online retail etc.) 56
6.5.1 Global Oats Market, by Others, 2016 – 2026 (Kilo Tons) (US$ Bn) 56
Chapter 7 Global Oats Market, by Geography 57
7.1 Overview 57
7.1.1 Global Oats Market Value Share, by Geography, 2017 & 2026 (Value %) 58
7.1.2 Global Oats Market, by Geography, 2016 – 2026 (Kilo Tons) (US$ Bn) 58
7.2 North America 59
7.2.1 North America Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 60
7.2.2 North America Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 60
7.2.3 North America Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 61
7.2.4 North America Oats Market, by Country (Kilo Tons) (US$ Bn) 62
7.3 Europe 64
7.3.1 Europe Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 64
7.3.2 Europe Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 65
7.3.3 Europe Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 66
7.3.4 Europe Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 67
7.4 Asia Pacific(APAC) 67
7.4.1 APAC Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 68
7.4.2 APAC Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 69
7.4.3 APAC Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 69
7.4.4 APAC Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 71
7.5 Latin America(LATAM) 71
7.5.1 LATAM Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 72
7.5.2 LATAM Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 73
7.5.3 LATAM Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 73
7.5.4 LATAM Oats Market, by Country/Region (Kilo Tons) (US$ Bn) 75
7.6 Middle East & Africa(MEA) 75
7.6.1 MEA Oats Market, by Product Type, 2016 – 2026 (Kilo Tons) (US$ Bn) 76
7.6.2 MEA Oats Market, by End-user Industry, 2016 – 2026 (Kilo Tons) (US$ Bn) 77
7.6.3 MEA Oats Market, by Distribution Channel, 2016 – 2026 (Kilo Tons) (US$ Bn) 77
7.6.4 MEA Oats Market, by Region (Kilo Tons) (US$ Bn) 79
Chapter 8 Company Profiles 80
8.1 Kellogg’s 80
8.2 Quaker Oats Company 82
8.3 Bagrry’s India Ltd. 83
8.4 Nestle 84
8.5 General Mills 85
8.6 Dr. McDougall’s Right Foods 86
8.7 Abbott Nutrition 87
8.8 McCann’s 88
8.9 ABF Grain Products Limited. 89
8.10 Conagra Foods 90
8.11 Conagra Foods 91
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