Market Overview
Increasing health consciousness and growing inclination among consumers towards organic products is driving the market for organic curcumin on a global platform. Curcumin is a yellow colored fat soluble polyphenol pigment which is derived from curcuminoids and is also referred to as turmeric extract. Organic curcumin is naturally made from extracts and contains no chemicals, which is one of the reasons people prefer this product. Diverse medicinal application of curcumin in the treatment of arthritis, Alzheimer’s, gastric ailments, viral infections, and tumors is driving the high sales of organic curcumin globally.
Escalating application of organic curcumin in food and beverages, pharmaceuticals, personal care products and others which is boosting the growth of its market. Shifting consumer preference towards food products employing natural food coloring substances is expected to increase demand for curcumin in food-based application. Furthermore, rising demand for curcumin-based nutritional supplements on account of increasing consumer awareness regarding its health benefits is anticipated to considerably expand its market over the stated forecast period. Organic curcumin is also gaining popularity as an ingredient in herbal skin care and cosmetic products. Furthermore, growing demand for Ayurveda skin care products is projected to expand the global curcumin market.
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Competitive Analysis
With the entry of industry players in the organic curcumin segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. Key players of curcumin are largely concentrated in India on account of proximity to raw material suppliers and relatively high content of curcumin in Indian turmeric varieties. New product launch is the key to success for organic curcumin market. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process and product improvements along with high R&D investments.
The key players profiled in Organic Curcumin Market are Arjuna Natural Extracts Ltd (India), Helmigs Prima Sejahtera (Indonesia), Biomax Life Sciences Limited (India), Curcumex BV (Netherlands), Yangling Cuijian Bioengineering Technology Co., Ltd. (China), Synthite Industries Ltd. (India), and Herboveda (India) among many others.
Market Segments:
The global organic curcumin market has been divided into form, application, and region.
On The Basis of Form: Powder, Paste, and Others
On The Basis of Packaging material: Food and Beverages, Pharmaceuticals, Personal Care, and Others
On The Basis of Region: North America, Europe, Asia Pacific, and ROW.
Regional Analysis
The global organic curcumin market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Asia Pacific region accounts for the major market since it’s the source region and exports to other regions. Growing food and beverages industry coupled with the increasing demand for pharmaceuticals and personal care products drives the growth of the market.
North America is anticipated to gain substantial growth over the estimated period followed by Europe. Increasing demand for organic curcumin in cosmetic formulations is projected to expand the North American market. Research and development activities suggesting application of curcumin for treatment of cancer is expected to be a major driver for market expansion of the product across regions.
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