Market Definition:
The demand for such drinks is on the rise owing to the various health benefits that it offers. Its premium ingredients will provide energy, support one’s healthy lifestyle and make them feel great. Organic drinks contain anti-oxidants that is good for hair and nails, it has fewer pesticides, packed with nutrients, free from GMOs (genetically modified organisms), and above all is often fresher. The global organic drinks market is anticipated to have a steady growth at a healthy CAGR over the estimated years (2018-2023). Organic drinks are those that are sans preservative, colors, artificial flavors, genetic engineering, growth hormones and synthetic pesticides.
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Market Scenario and Key Restraints:
There are many factors that is driving the growth of the organic drinks market. Some of these factors as per the Market Research Future (MRFR) report include increasing demand for organic ingredients, growing demand amid fitness freaks and health conscious consumers, plentiful health benefits such as decreased chances of chronic diseases, obesity and allergies, increasing consumption of healthy, natural and low-calorie beverages especially in developed countries, new innovations, interesting and unique flavors, government support to grow organic foods, creative packaging and inclination for on-the-go drinks. On the contrary, factors such as poor accessibility of organic land and feedstock, extreme weather conditions and variation in organic standards at the country level that toughens the organic drinks export business may hinder the growth of the organic drinks market over the estimated years.
Key Players:
Leading players profiled in the organic drinks market include The Better Drinks Co (New Zealand), Purity Organic, LLC (U.S.), Groupe Danone (France), Parkers Organic Juices PTY LTD (Australia), Coca-Cola (U.S.), Organic Valley (U.S.), Suja Life, LLC (U.S.), and Hain Celestial Group (U.S.).
Feb 2019- Bucks County Organic Drinks company has made its first ever sponsorship deal with Steaz, a professional sports team. As per the agreement, Steaz will offer its popular green tea-based drinks at the suites, clubs and concession stands at the Talen Energy Stadium. It will be available in three tempting flavors- Blood Orange Clementine, Pear Pomegranate and Berry.
Competitive Analysis:
The Organic Drinks Market is competitive and highly fragmented owing to the existence of various large and small vendors. These vendors are competing based on different factors namely promotion, distribution, reputation, service, innovation, quality and price. Intense competition amid vendors resulted to a boost in the number of mergers and acquisitions where small entities are being merged with or acquired by the key players.
Market Segmentation:
Market Research Future report offers an all-inclusive segmental analysis of the organic drinks market on the basis of product type, source, distribution channel and packaging.
Based on product type, it is segmented into instant powder, puree, concentrates and others. Of these, instant powder organic drinks will lead the market and will be the fastest growing over the estimated years owing to its high shelf life and convenience to use.
Based on source, the organic drinks market is segmented into vegetables, fruits and others.
Based on distribution channel, it is segmented into non-store based (E-commerce) and store based (specialty stores, convenience stores, supermarket/hypermarket and others).
Based on packaging, the organic drinks market is segmented into boxes, cans, sachets, bottles and others. Of these, the sachets segment will have the largest share in the market over the estimated years.
Regional Analysis:
Based on region, the organic drinks market covers growth opportunities and latest trends across North America, Europe, Asia Pacific and Rest of the World. Of these, North America will dominate the market followed by Europe. The US will be the leading producer of such drinks. Increasing consumption of on-the-go drinks is fueling the demand of the organic drinks market in the developed countries of Europe and North America. The UK, France, Germany, US and Netherlands are the key organic drinks exporters. Germany will lead the market in the European region as it manufactures and exports organic drinks to other countries in the region including Austria, Belgium, UK, France and Netherlands.
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